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Divvying Out Your Marketing Dollars

In Leadership & Strategyby Marc

There’s no doubt that marketing budgets are important. After all, everyone wants their business to grow and make money, and that doesn’t magically happen by itself. Marketing is an absolute necessity. Unfortunately, some small and medium sizes businesses struggle creating a marketing budget. Getting it right can ultimately be the difference between success and failure for your business. Why Your …

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How to Create a Winning Company Culture

In Leadership & Strategyby Tiffany Hernandez

Every company has a culture. And let’s be clear – organizations that claim not to have a culture, by default, have a culture. Most successful things in life don’t just happen serendipitously; they’re intentionally planned for and strategized. You wouldn’t be a very fruitful entrepreneur without a business plan. Football teams can’t run routes without a playbook. Teachers don’t effectively …

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Get Found

In Leadership & Strategy, Marketingby Marc

Regardless of the size of your business – whether you’re just starting out with a new enterprise or you have established a brand – you have to get found in order to be successful. To get found you need a strong online presence. Digital Marketing In order to optimize digital marketing, customers need to be able to get information about your business …

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Creating a Killer Content Strategy

In Marketing, Search Engine Optimization (SEO), Social Mediaby Tiffany Hernandez

In today’s digital marketplace, the easiest and most efficient way to connect with new and established customers is online. But to succeed and develop strong and lasting business relationships with your clients, it’s going to take more than a scattershot approach to content marketing. You need a strategy that reaches your ideal client where they already are: social media. Keep …

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Small Web Tweaks That Make a Big Difference

In Marketing, Search Engine Optimization (SEO)by Marc

You paid a lot of money for your business’ website. You picked the colors, designed the layout and painstakingly wrote every word of copy. Maybe you even hired the services of a branding and marketing agency. You waited for customers to come clicking in droves and spend their hard-earned money on your products or services, but so far … nothing. …

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Colossal Fails of a First Date: Tips for Building Strong Customer Relationships

In Leadership & Strategy, Salesby Tiffany Hernandez

All good business owners know and understand the value of impressing potential customers and clients. After all, the success of any small business depends on customer relationships, and you invest a lot of time and money to create, build, and maintain them. The right marketing strategies make it easier to reach your target demographic and appeal to their interests. But …

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The Foundational 5 For a Strong Online Presence

In Marketing, Search Engine Optimization (SEO), Social Mediaby Marc

People are looking for you online, and what they see is called your online presence. In this digital, wireless, smartphone age, a strong online presence is essential for your business to reach its full potential. Still not convinced? Let’s bring out the big guns from a recent study by Deloitte. According to their study, when a business created a strong online …

Customer Relationship Management: 7 Powerful Reasons to Consider It

In Marketing, Salesby Marc

Experienced business leaders know that two pillars of a successful business are finding and retaining customers, and growing the business sustainably. In fact, the two very much go hand in hand. No matter what size your business is, you can’t afford to ignore the importance of having a customer relationship strategy. Have you ever lost important customer contact information? Have …

Expand Your Brand

In Leadership & Strategy, Marketingby Marc

Your brand has to be more than just a pretty face! Building a great brand takes more than just a great appearance. The things people see like your logo, color scheme, and website are important, but they aren’t enough to build sustained growth. It takes more than good looks to keep your customers coming back. Think about dating. Attractiveness is …

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Chatbots: The Next Big Thing in Business Website Design

In Social Mediaby Webmaster SEO1 Comment

Web design trends are changing faster than ever. People are exchanging, embracing, and adapting information at an unprecedented rate. Web designs that look sleek and modern now could be considered out-of-style within several months. Staying up-to-date, therefore, is essential for the success of your business website. If you want your business site to rise above the ever-changing trends, consider working …