View Post

This is My Story

In Marketing by xxiibrands

Creating a brand and consistently communicating that brand are two common challenges in business, no matter what size.  Small business owners often feel overwhelmed because they don’t have the advertising budget for television, radio, and stadium advertising as bigger companies do. Therefore, they think they need to depend on word of mouth and out-of-date print mailers instead of harnessing the …

View Post

How to Create a Winning Company Culture

In Leadership & Strategy by Tiffany Hernandez

Every company has a culture. And let’s be clear – organizations that claim not to have a culture, by default, have a culture. Most successful things in life don’t just happen serendipitously; they’re intentionally planned for and strategized. You wouldn’t be a very fruitful entrepreneur without a business plan. Football teams can’t run routes without a playbook. Teachers don’t effectively …

View Post

5 Reasons SEO Takes Time

In Search Engine Optimization (SEO) by Marc

Optimizing your website for search engines is a valuable marketing investment for your business. These days, it’s nearly impossible to have a business without a web presence. But, in order to make your website valuable, you have to make it visible. That’s where search engine optimization comes in. Unfortunately, too many people think that successfully optimizing your website for search …

View Post

Leadership: Keeping the Vision

In Leadership & Strategy by Marc

At the core of every successful business is a vision. Without a clear idea about where you are headed, it’s very hard to achieve a goal. Vision, in many ways, defines leadership. It is often what leaders point to in explaining their success. Not only does vision command the way things are, but it also clarifies the way things ought …

View Post

Divvying Out Your Marketing Dollars

In Leadership & Strategy by Marc

There’s no doubt that marketing budgets are important. After all, everyone wants their business to grow and make money, and that doesn’t magically happen by itself. Marketing is an absolute necessity. Unfortunately, some small and medium sizes businesses struggle creating a marketing budget. Getting it right can ultimately be the difference between success and failure for your business. Why Your …

View Post

Get Found

In Leadership & Strategy, Marketing by Marc

Regardless of the size of your business – whether you’re just starting out with a new enterprise or you have established a brand – you have to get found in order to be successful. To get found you need a strong online presence. Digital Marketing In order to optimize digital marketing, customers need to be able to get information about your business …

View Post

Creating a Killer Content Strategy

In Marketing, Search Engine Optimization (SEO), Social Media by Tiffany Hernandez

In today’s digital marketplace, the easiest and most efficient way to connect with new and established customers is online. But to succeed and develop strong and lasting business relationships with your clients, it’s going to take more than a scattershot approach to content marketing. You need a strategy that reaches your ideal client where they already are: social media. Keep …

View Post

Small Web Tweaks That Make a Big Difference

In Marketing, Search Engine Optimization (SEO) by Marc

You paid a lot of money for your business’ website. You picked the colors, designed the layout and painstakingly wrote every word of copy. Maybe you even hired the services of a branding and marketing agency. You waited for customers to come clicking in droves and spend their hard-earned money on your products or services, but so far … nothing. …

View Post

Colossal Fails of a First Date: Tips for Building Strong Customer Relationships

In Leadership & Strategy, Sales by Tiffany Hernandez

All good business owners know and understand the value of impressing potential customers and clients. After all, the success of any small business depends on customer relationships, and you invest a lot of time and money to create, build, and maintain them. The right marketing strategies make it easier to reach your target demographic and appeal to their interests. But …

View Post

The Foundational 5 For a Strong Online Presence

In Marketing, Search Engine Optimization (SEO), Social Media by Marc

People are looking for you online, and what they see is called your online presence. In this digital, wireless, smartphone age, a strong online presence is essential for your business to reach its full potential. Still not convinced? Let’s bring out the big guns from a recent study by Deloitte. According to their study, when a business created a strong online …