Growing Your Business with Good Web Design

In Search Engine Optimization (SEO) by Tiffany Hernandez

The Impact of a Good Website Marketers understand the importance of website design in their campaigns. Yet, other people don’t always see why it’s such a big deal. If the content is solid, why are some color changes or images going to matter? Is it worth hiring experienced designers to take care of this aspect of campaigns? These days, internet content …

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Establish Your Brand Identity with the Right Fonts

In Creative by Marc

Brands constantly communicate with their audience through various types of content. Effective communication is vital, especially when you are trying to build strong, lasting customer relationships. But did you know that communication is not just about textual and aural messages? Ninety-three percent of human communication is nonverbal, and this is certainly true for brands, especially when it comes to creating …

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Marketing Matters

In Marketing by Marc

Marketing is a blanket term that encompasses a lot of things like customer relations, advertising, and direct sales. While providing an excellent product or service to your customers is vital, marketing is important too. To create a killer marketing campaign, it is a good idea to understand what marketing is and why it is important. Here are a few things …

Creating an Online Presence for Small Businesses

In Marketing by Marc

At XXIIBrands, we help emerging growth companies get clarity about their brand identity and build an online presence so that they can get found, communicate and grow. Thanks to website design, social media, and online marketing, businesses of all sizes can spread their message to a broader audience with just the click of a mouse. It’s important to understand what …

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Customer Relationship Management: 7 Powerful Reasons to Consider It

In Sales by Marc

Experienced business leaders know that two pillars of a successful business are finding and retaining customers, and growing the business sustainably. The two go hand in hand. No matter what size your business is, you can’t afford to ignore the importance of having a customer relationship strategy. Have you ever lost important customer contact information? Have you missed a well-timed …

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Ready, Set, WORK

In Leadership & Strategy by Tiffany Hernandez

Effective business owners and managers know that productivity can be improved constantly. Finding ways to increase productivity at work isn’t rocket science, but it requires paying attention to how time is managed and making changes that eliminate time drains. Because there are a limited number of hours in a day, making the most of your work time is critical. There are …

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Divvying Out Your Dollars

In Leadership & Strategy by Marc

There’s no doubt that marketing budgets are important. After all, everyone wants their business to grow and make money, and that doesn’t magically happen by itself. Marketing is an absolute necessity. Unfortunately, some small and medium sizes businesses struggle creating a marketing budget. Getting it right can ultimately be the difference between success and failure for your business. Why your business needs a marketing …