Creating Raving Fans through the Ultimate Client Experience Little Things Make for Big Differentiators in Growing Your Local Business While working with many of our clients who are home contractors in creating their 2013 marketing plans, we learned several trends that are continuing to develop and evolve just as we had expected. Most of the trends revolve around creating loyal clients through …
Marketing to Reach Today’s Consumers
Marketing to Consumers for Your Business What Will Make Consumers What to Engage and Buy from You Marketing in a New Age to Reach and Grow an Audience of Evangelists Let’s face it, today’s consumers are totally different than any other time in history. Think about it… 5 years ago, where would you find out about the book your college …
Local Marketing with Facebook Ads and Promotions
Facebook Marketing for Local Business Social Media Marketing with Facebook for Local Businesses What’s All the Facebook Marketing Hype and How Can Businesses Benefit As business leaders continue to focus on local marketing and the best methods of reaching customers, social media marketing has become one of the fastest growing ways. Since Facebook happens to be the largest social media …
4 Things Advertising Agencies Tell You That’s Wrong
The Reasons Advertising Agencies Tell You Repetition is Important Why Most Local Business Owners Spend Too Much on Advertising and What Caused It Since the invention of the advertising industry, advertising agencies have worked hard to program thoughts into the minds of small business owners in an attempt to convince them that they should be spending more on advertising. The …
Tracking Advertising Expenses
Measuring the Results of Advertising Expenses Tracking advertising expenses for local business growth can be a major challenge. Many local business owners invest anywhere from 5-15% of their revenue in advertising hoping and praying that it produces their desired business results only to look at their financials at the end of the year and measure by whether or not they …
Social Media is the New Word of Mouth
How Social Media Marketing Has Become the New Word of Mouth Internet Marketing has Shifted to Social Media Marketing as the New Word of Mouth for Local Businesses As we work with many local business owners throughout Texas who share their struggles with growing and scaling their businesses while trying to figure out the magic formula to Internet marketing, it …
Inbound Marketing versus Interruption Marketing
Is Your Marketing Campaign an Invitation or an Interruption? What You Should Know About Inbound Marketing versus Interruption Marketing One of the greatest enjoyments we have at XXIIBrands is helping our clients get found, communicate, and grow their customer relationships. All three can be challenging. However, attracting customers tends to have more challenges than the others. So many businesses believe …