Why a Sales Process is Critical for Business Growth

In Sales by xxiibrands

One of the most critical and overlooked processes for business growth is the sales process.   Every business needs to understand, document and implement a sales process in order to serve customers with excellence.  In fact, a business without a marketing and sales process is doomed for failure.  In this article, we discuss why a sales process is so important …

6 Steps to Facilitate the Buying Process

In Sales by xxiibrands

As consumers, we hate to be ‘sold’.  As business owners, we know the importance of ‘getting the sale.’  So how do we help facilitate the process so that everyone wins?  In this article, we describe six steps to help facilitate the buying process.

Where to Advertise

In Marketing by xxiibrands

Local Advertising Sources Many small business owners struggle with finding the best places to advertise and seeing the returns from their advertising budget.  One of the first questions they often ask is “where do we advertise and how much do we spend?”  And while there is no magic, there is definitely due diligence that can be done to help you …

Getting Found Means More Than Optimizing a Website

In Search Engine Optimization (SEO) by xxiibrands

Website Optimization Is Only Part of the Marketing Equation As a local marketing firm helping business owners get their businesses found by their ideal prospective clients, we often have small business owners come to us asking us to optimize their website or even build an optimized website thinking that this is the only answer to getting found on the Internet. …

Cloud CRM Systems for Small Business

In Sales by xxiibrands

Why Small Businesses are now using Cloud CRM Systems Small business marketing budgets have not historically been able to justify follow up systems with automated processes helping small business owners communicate with customers.  In the last few years, this restriction has changed with Software as a Service (SaaS) also known as cloud-based services.  Today, cloud CRM systems for small business …

Best Small Business CRM

In Sales by xxiibrands

Customer Relationship Management for Small Business Far too often small businesses get started without much more than notepads, spreadsheets and maybe Quickbooks.  While these basic tools can help for the first year or two, creating an awesome client experience that is repeatable requires a Customer Relationship Management (CRM) system.  Find the best small business CRM system can be a challenge …

Establishing a Local Marketing Budget

In Marketing by xxiibrands

Marketing Budgets for Local Business Owners Establishing a marketing budget for a local business can be challenging. Many small business owners who have not yet hired a local marketing firm struggle with establishing a marketing plan and budget every year. In many cases, a small business owner starts a business expecting to grow, yet often times struggles with defining and …

Optimizing YouTube Videos

In Search Engine Optimization (SEO) by xxiibrands

Local Marketing with Optimized YouTube Videos One effective way to reach local consumers is by creating and optimizing YouTube videos.  With YouTube being owned by Google and being a top 3 search engine, YouTube videos have become more and more effective for local companies marketing to local consumers.  So how do you create an optimized YouTube video?

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Handling Local Inbound Leads

In Marketing, Sales by xxiibrands

How Local Inbound Leads Handled Properly Create Revenue The Importance of Your First Impression with Local Inbound Leads Far too often local business leaders spend their local advertising and marketing budgets only to get a 20% to 40% win ratio for inbound leads (usually calls and web leads).  In other words, five calls generates one to two new clients or one …