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How Good Design Positively Impacts Your Business

In Creative by Stephen Selzler

Design can impact your business in many ways—from office and retail space, to product design, to marketing. When it comes to your website, the importance of good design should never be underestimated. Internet content is more visual than ever. Top sites such as YouTube, Instagram, and Pinterest consist entirely of visual content. So color, layout, and other design elements really …

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The Guide to Building a Strong Brand Identity

In Creative by Marc

Every business owner dreams of having a brand as well known in its field as, say, Kleenex or Xerox; a brand that becomes so widely used that its name is incorporated into colloquial expression. While you may not achieve the same amount of integration as these examples, your brand is still what sets you apart from your competitors. If you …

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Subscribe or Unsubscribe

In Marketing by Tiffany Hernandez

Small and medium sized business owners need to focus their marketing budget on methods that work. Unlike giant corporations, smaller businesses can’t spend precious dollars on marketing R&D. Before you spend marketing dollars on an email campaign, you want to make sure it will actually work. Here are some ways to ensure an effective email campaign. Use Existing Research to …

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Major Marketing Mishaps

In Marketing by Marc

There’s no doubt that marketing is an important factor in making sales and growing a business. For small businesses without a big budget for a marketing department, it’s easy to make mistakes when navigating the world of marketing online. To help you avoid major marketing mishaps and meet your goals, here are six common mistakes small businesses make. 1. Jumping …

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Getting to Know You: Charla Lee

In Agency Life by Tiffany Hernandez

Our team is a collective of leaders, thinkers, and makers – it’s what truly makes XXIIBrands a fun, challenging and unique place to work. We have some pretty amazing people with many backgrounds and different personalities who have a real passion for serving people and for life. We’re pretty awesome, just ask our moms. Today we’re kicking off a highlight …

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The Art of Acknowledgment Not Apology

In Leadership & Strategy by Tiffany Hernandez

Apologizing at work by automatically saying “I’m sorry” has become all too common. It is so common, in fact, that it often seems insincere and merely a way to placate an irate customer, business associate, or co-worker. But it also implies that you are accepting fault for your actions or perhaps your company’s action. So apologizing at work is not always the …

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Hollaback Y’all

In Leadership & Strategy by Marc

Can we get a little hollaback, y’all? Because without customer feedback, it can be difficult to know where your strengths and weaknesses lie. There’s a lot of value to customer response, but you need to understand how to use customer feedback to your advantage. Here are a few ways that you can improve your business with input from your customers. …