Experienced business leaders know that two pillars of a successful business are finding and retaining customers, and growing the business sustainably. In fact, the two very much go hand in hand. No matter what size your business is, you can’t afford to ignore the importance of having a customer relationship strategy. Have you ever lost important customer contact information? Have …
Expand Your Brand
Your brand has to be more than just a pretty face! Building a great brand takes more than just a great appearance. The things people see like your logo, color scheme, and website are important, but they aren’t enough to build sustained growth. It takes more than good looks to keep your customers coming back. Think about dating. Attractiveness is …
Buyer Personas: Give Better Gifts and Get More Clients
Have you ever been given a bad gift? No, a really bad gift? Chances are the person who gave you the gift was thinking more about what they would like, not considering your needs or wants. Unfortunately, this is all too common, and it doesn’t just happen with the giving of physical gifts. It can happen with your marketing, too! …
The Power of Video Marketing
Over the last several years, content marketing has changed the way companies expose consumers to their brand and has completely revolutionized advertising. Now, content marketing is going through substantive changes with the introduction of video marketing as a core component of content strategies. Video marketing has become the foundation of digital marketing campaigns. To stay competitive, your company should consider adopting …
Growing Your Business with Good Web Design
The Impact of a Good Website Marketers understand the importance of website design in their campaigns. Yet, other people don’t always see why it’s such a big deal. If the content is solid, why are some color changes or images going to matter? Is it worth hiring experienced designers to take care of this aspect of campaigns? These days, internet content …
On Color Branding: Are You Allowed to Use Trademarked Colors?
Imagine walking down the street and seeing sloppily drawn images on a pristine white wall. A black apple. A pair of yellow arches. A Tiffany blue box. While these may be the farthest things from poster ads, you can’t help thinking about the brands associated with these objects. You are instantly reminded of their products. You might even be in …
Marketing Matters
Marketing is a blanket term that encompasses a lot of things like customer relations, advertising, and direct sales. While providing an excellent product or service to your customers is vital, marketing is important too. To create a killer marketing campaign, it is a good idea to understand what marketing is and why it is important. Here are a few things …
Qualify Sales Leads with MANIAC-T
View PostReady, Set, WORK
Effective business owners and managers know that productivity can be improved constantly. Finding ways to increase productivity at work isn’t rocket science, but it requires paying attention to how time is managed and making changes that eliminate time drains. Because there are a limited number of hours in a day, making the most of your work time is critical. There are …
Using Visual Aids to Up your Marketing Game
In our digital age, the saying “a picture is worth a thousand words” is truer than ever before. Research has shown that adding colored images to an article increases people’s desire to read it by 80 percent. If you really want to up your online game, incorporating visual aids for marketing can drastically improve your success. Why Visual Aids Matter So …