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Marketing Matters

In Marketing by Marc

Marketing is a blanket term that encompasses a lot of things like customer relations, advertising, and direct sales. While providing an excellent product or service to your customers is vital, marketing is important too. To create a killer marketing campaign, it is a good idea to understand what marketing is and why it is important. Here are a few things …

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Ready, Set, WORK

In Leadership & Strategy by Tiffany Hernandez

Effective business owners and managers know that productivity can be improved constantly. Finding ways to increase productivity at work isn’t rocket science, but it requires paying attention to how time is managed and making changes that eliminate time drains. Because there are a limited number of hours in a day, making the most of your work time is critical. There are …

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Divvying Out Your Dollars

In Leadership & Strategy by Marc

There’s no doubt that marketing budgets are important. After all, everyone wants their business to grow and make money, and that doesn’t magically happen by itself. Marketing is an absolute necessity. Unfortunately, some small and medium sizes businesses struggle creating a marketing budget. Getting it right can ultimately be the difference between success and failure for your business. Why your business needs a marketing …

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Using Visual Aids to Up your Marketing Game

In Creative by Tiffany Hernandez

In our digital age, the saying “a picture is worth a thousand words” is truer than ever before. Research has shown that adding colored images to an article increases people’s desire to read it by 80 percent. If you really want to up your online game, incorporating visual aids for marketing can drastically improve your success. Why Visual Aids Matter So …

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How Good Design Positively Impacts Your Business

In Creative by Stephen Selzler

Design can impact your business in many ways—from office and retail space, to product design, to marketing. When it comes to your website, the importance of good design should never be underestimated. Internet content is more visual than ever. Top sites such as YouTube, Instagram, and Pinterest consist entirely of visual content. So color, layout, and other design elements really …

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The Guide to Building a Strong Brand Identity

In Creative by Marc

Every business owner dreams of having a brand as well known in its field as, say, Kleenex or Xerox; a brand that becomes so widely used that its name is incorporated into colloquial expression. While you may not achieve the same amount of integration as these examples, your brand is still what sets you apart from your competitors. If you …

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Subscribe or Unsubscribe

In Marketing by Tiffany Hernandez

Small and medium sized business owners need to focus their marketing budget on methods that work. Unlike giant corporations, smaller businesses can’t spend precious dollars on marketing R&D. Before you spend marketing dollars on an email campaign, you want to make sure it will actually work. Here are some ways to ensure an effective email campaign. Use Existing Research to …