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In Marketing by Tiffany Hernandez

Small and medium sized business owners need to focus their marketing budget on methods that work. Unlike giant corporations, smaller businesses can’t spend precious dollars on marketing R&D. Before you spend marketing dollars on an email campaign, you want to make sure it will actually work. Here are some ways to ensure an effective email campaign. Use Existing Research to …

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Major Marketing Mishaps

In Marketing by Marc

There’s no doubt that marketing is an important factor in making sales and growing a business. For small businesses without a big budget for a marketing department, it’s easy to make mistakes when navigating the world of marketing online. To help you avoid major marketing mishaps and meet your goals, here are six common mistakes small businesses make. 1. Jumping …

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Does Size Really Matter: Creating an Online Presence for Small Businesses

In Marketing by Marc

Thanks to websites, social media, and online marketing, businesses of all sizes can spread their message to a huge audience with the click of a mouse. If you aren’t already online, you’re missing out on an incredible tool to help your business grow and thrive. Here are some tips for building an online presence for small businesses. Start with a Strategy Before …

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Getting to Know You: Charla Lee

In Agency Life by Tiffany Hernandez

Our team is a collective of leaders, thinkers, and makers – it’s what truly makes XXIIBrands a fun, challenging and unique place to work. We have some pretty amazing people with many backgrounds and different personalities who have a real passion for serving people and for life. We’re pretty awesome, just ask our moms. Today we’re kicking off a highlight …

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The Art of Acknowledgment Not Apology

In Leadership & Strategy by Tiffany Hernandez

Apologizing at work by automatically saying “I’m sorry” has become all too common. It is so common, in fact, that it often seems insincere and merely a way to placate an irate customer, business associate, or co-worker. But it also implies that you are accepting fault for your actions or perhaps your company’s action. So apologizing at work is not always the …

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Hollaback Y’all

In Leadership & Strategy by Marc

Can we get a little hollaback, y’all? Because without customer feedback, it can be difficult to know where your strengths and weaknesses lie. There’s a lot of value to customer response, but you need to understand how to use customer feedback to your advantage. Here are a few ways that you can improve your business with input from your customers. …

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You’re Too Young to Look this Bad

In Creative by Stephen Selzler

Many business owners overlook the importance of web design, which is a serious mistake. Your online presence is critical to attracting potential customers, as your website is often their first point of contact with your business. Here are a few reasons why web design is important and how to make your website the best it can be. Show that You Know Your Stuff …

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Remind Customers of Your Personal Interest (in THEM)

In Leadership & Strategy by Tiffany Hernandez

In a world of interacting and purchasing things online, business relationships can often seem a little impersonal. Make that extra effort to humanize the relationship and remind your customer that there are real people in your organization who care about their needs. Let’s talk about some of the great ways to create the kind of experience that will delight your customers …

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Creating and Retaining Happy Customers

In Leadership & Strategy by Marc

Creating and retaining happy customers is imperative! So many things vie for a customer’s attention, often distracting from what they have set as their main goals. It’s more important than ever to make sure current customers return far into the future. And if they can happily recommend your business to others, that’s even better. For that to happen, customers need to …