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You’re Too Young to Look this Bad

In Creative by Stephen Selzler

Many business owners overlook the importance of web design, which is a serious mistake. Your online presence is critical to attracting potential customers, as your website is often their first point of contact with your business. Here are a few reasons why web design is important and how to make your website the best it can be. Show that You Know Your Stuff …

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Remind Customers of Your Personal Interest (in THEM)

In Leadership & Strategy by Tiffany Hernandez

In a world of interacting and purchasing things online, business relationships can often seem a little impersonal. Make that extra effort to humanize the relationship and remind your customer that there are real people in your organization who care about their needs. Let’s talk about some of the great ways to create the kind of experience that will delight your customers …

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Creating and Retaining Happy Customers

In Leadership & Strategy by Marc

Creating and retaining happy customers is imperative! So many things vie for a customer’s attention, often distracting from what they have set as their main goals. It’s more important than ever to make sure current customers return far into the future. And if they can happily recommend your business to others, that’s even better. For that to happen, customers need to …

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Nail the “First Impression”

In Leadership & Strategy by Tiffany Hernandez

Excellent first impressions in business can open doors for you. They help achieve personal career goals, pave the way for advancement and help you gain valuable business contacts. But what’s the best way to make a good impression? Here’s what matters and some tips to help improve your first impressions. Best Way to Make Positive First Impressions in Business Projecting …

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Three Tips for Creating Delight in Your Business

In Leadership & Strategy by Tiffany Hernandez

What is delight, and why is it important (especially in your business)? Creating delight starts by taking little steps to create small moments of positivity. They don’t have to be huge or over-the-top, but a little delight goes a long way; and those little moments of delight pile up quickly to create an energetic, attractive, and positive brand experience for your …

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It’s About the Process Princess

In Leadership & Strategy by Marc

Many successful businesses utilize processes to excel in their field. By providing staff with well-defined steps, guidelines and expectations, business leaders are better able to push their team to new heights. Here are the top five reasons to have a process in place for your business: 1. Fuels Competition One of the most important reasons to have a process in place …

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Fostering a Creative Culture in 2017

In Leadership & Strategy by xxiiadmin

With today’s saturated markets and quickly changing trends, being able to foster a creative culture in your company is more important than ever. But not all companies have that atmosphere, and many can make improvements. Here are some of the best ways to encourage creativity and help your business thrive. Why Fostering a Creative Culture is Important The idea of …

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Questions Every Leader Needs To Ask

In Leadership & Strategy by Marc

A sense of self-awareness is one of the greatest traits that a leader can possess. By being able to recognize and address personal areas for improvement, a leader can improve the success of their employees and their company. One great tool for self-reflection is to ask yourself questions. Take time to reflect and give yourself honest, detailed responses. Here are a …

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New Year, New (Marketing) Goals

In Leadership & Strategy by Tiffany Hernandez

Hello everyone, this is Stephen and Marc from XXIIBrands, and this is our latest installment of xTalks. Today, we’re going to be talking about goal setting for your marketing dollars and marketing efforts in the new year. We get asked by a lot of clients and non-clients alike, “What do we need to be doing differently or what do we …