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Getting to Know You: Charla Lee

In Agency Life by Tiffany Hernandez

Our team is a collective of leaders, thinkers, and makers – it’s what truly makes XXIIBrands a fun, challenging and unique place to work. We have some pretty amazing people with many backgrounds and different personalities who have a real passion for serving people and for life. We’re pretty awesome, just ask our moms. Today we’re kicking off a highlight …

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The Art of Acknowledgment Not Apology

In Leadership & Strategy by Tiffany Hernandez

Apologizing at work by automatically saying “I’m sorry” has become all too common. It is so common, in fact, that it often seems insincere and merely a way to placate an irate customer, business associate, or co-worker. But it also implies that you are accepting fault for your actions or perhaps your company’s action. So apologizing at work is not always the …

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Hollaback Y’all

In Leadership & Strategy by Marc

Can we get a little hollaback, y’all? Because without customer feedback, it can be difficult to know where your strengths and weaknesses lie. There’s a lot of value to customer response, but you need to understand how to use customer feedback to your advantage. Here are a few ways that you can improve your business with input from your customers. …

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You’re Too Young to Look this Bad

In Creative by Stephen Selzler

Many business owners overlook the importance of web design, which is a serious mistake. Your online presence is critical to attracting potential customers, as your website is often their first point of contact with your business. Here are a few reasons why web design is important and how to make your website the best it can be. Show that You Know Your Stuff …

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Remind Customers of Your Personal Interest (in THEM)

In Leadership & Strategy by Tiffany Hernandez

In a world of interacting and purchasing things online, business relationships can often seem a little impersonal. Make that extra effort to humanize the relationship and remind your customer that there are real people in your organization who care about their needs. Let’s talk about some of the great ways to create the kind of experience that will delight your customers …

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Creating and Retaining Happy Customers

In Leadership & Strategy by Marc

Creating and retaining happy customers is imperative! So many things vie for a customer’s attention, often distracting from what they have set as their main goals. It’s more important than ever to make sure current customers return far into the future. And if they can happily recommend your business to others, that’s even better. For that to happen, customers need to …

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Nail the “First Impression”

In Leadership & Strategy by Tiffany Hernandez

Excellent first impressions in business can open doors for you. They help achieve personal career goals, pave the way for advancement and help you gain valuable business contacts. But what’s the best way to make a good impression? Here’s what matters and some tips to help improve your first impressions. Best Way to Make Positive First Impressions in Business Projecting …

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Three Tips for Creating Delight in Your Business

In Leadership & Strategy by Tiffany Hernandez

What is delight, and why is it important (especially in your business)? Creating delight starts by taking little steps to create small moments of positivity. They don’t have to be huge or over-the-top, but a little delight goes a long way; and those little moments of delight pile up quickly to create an energetic, attractive, and positive brand experience for your …

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It’s About the Process Princess

In Leadership & Strategy by Marc

Many successful businesses utilize processes to excel in their field. By providing staff with well-defined steps, guidelines and expectations, business leaders are better able to push their team to new heights. Here are the top five reasons to have a process in place for your business: 1. Fuels Competition One of the most important reasons to have a process in place …