View Post

Subscribe or Unsubscribe

In Marketingby Tiffany Hernandez

Small and medium sized business owners need to focus their marketing budget on methods that work. Unlike giant corporations, smaller businesses can’t spend precious dollars on marketing R&D. Before you spend marketing dollars on an email campaign, you want to make sure it will actually work. Here are some ways to ensure an effective email campaign. Use Existing Research to …

View Post

Harnessing the Power of Culture

In Leadership & Strategyby Tiffany Hernandez

Maintaining the culture of your company as it grows is as important as the growth itself. The culture may change with the times and at times while the company grows, its culture may seem to be suffering. This is the time for you to harness the concepts of the culture you have worked hard to achieve and make it even …

View Post

Major Marketing Mishaps

In Marketingby Marc

There’s no doubt that marketing is an important factor in making sales and growing a business. For small businesses without a big budget for a marketing department, it’s easy to make mistakes when navigating the world of marketing online. To help you avoid major marketing mishaps and meet your goals, here are six common mistakes small businesses make. 1. Jumping …

View Post

Getting to Know You: Charla Lee

In Agency Lifeby Tiffany Hernandez

Our team is a collective of leaders, thinkers, and makers – it’s what truly makes XXIIBrands a fun, challenging and unique place to work. We have some pretty amazing people with many backgrounds and different personalities who have a real passion for serving people and for life. We’re pretty awesome, just ask our moms. Today we’re kicking off a highlight …

View Post

The Art of Acknowledgment Not Apology

In Leadership & Strategyby Tiffany Hernandez

Apologizing at work by automatically saying “I’m sorry” has become all too common. It is so common, in fact, that it often seems insincere and merely a way to placate an irate customer, business associate, or co-worker. But it also implies that you are accepting fault for your actions or perhaps your company’s action. So apologizing at work is not always the …

View Post

Hollaback Y’all

In Leadership & Strategyby Marc

Can we get a little hollaback, y’all? Because without customer feedback, it can be difficult to know where your strengths and weaknesses lie. There’s a lot of value to customer response, but you need to understand how to use customer feedback to your advantage. Here are a few ways that you can improve your business with input from your customers. …

View Post

You’re Too Young to Look this Bad

In Creativeby Stephen Selzler

Many business owners overlook the importance of web design, which is a serious mistake. Your online presence is critical to attracting potential customers, as your website is often their first point of contact with your business. Here are a few reasons why web design is important and how to make your website the best it can be. Show that You Know Your Stuff …

View Post

Remind Customers of Your Personal Interest (in THEM)

In Leadership & Strategyby Tiffany Hernandez

In a world of interacting and purchasing things online, business relationships can often seem a little impersonal. Make that extra effort to humanize the relationship and remind your customer that there are real people in your organization who care about their needs. Let’s talk about some of the great ways to create the kind of experience that will delight your customers …