View Post

Nail the “First Impression”

In Business by Tiffany Hernandez

Excellent first impressions in business can open doors for you. They help achieve personal career goals, pave the way for advancement and help you gain valuable business contacts. But what’s the best way to make a good impression? Here’s what matters and some tips to help improve your first impressions. Best Way to Make Positive First Impressions in Business Projecting …

View Post

Three Tips for Creating Delight in Your Business

In Branding by Tiffany Hernandez

What is delight, and why is it important (especially in your business)? Creating delight starts by taking little steps to create small moments of positivity. They don’t have to be huge or over-the-top, but a little delight goes a long way; and those little moments of delight pile up quickly to create an energetic, attractive, and positive brand experience for your …

View Post

It’s About the Process Princess

In Business by Marc

Many successful businesses utilize processes to excel in their field. By providing staff with well-defined steps, guidelines and expectations, business leaders are better able to push their team to new heights. Here are the top five reasons to have a process in place for your business: 1. Fuels Competition One of the most important reasons to have a process in place …

View Post

Fostering a Creative Culture in 2017

In Business by xxiiadmin

With today’s saturated markets and quickly changing trends, being able to foster a creative culture in your company is more important than ever. But not all companies have that atmosphere, and many can make improvements. Here are some of the best ways to encourage creativity and help your business thrive. Why Fostering a Creative Culture is Important The idea of …

View Post

Questions Every Leader Needs To Ask

In Leadership by Marc

A sense of self-awareness is one of the greatest traits that a leader can possess. By being able to recognize and address personal areas for improvement, a leader can improve the success of their employees and their company. One great tool for self-reflection is to ask yourself questions. Take time to reflect and give yourself honest, detailed responses. Here are a …

View Post

Is Web Design Dead?

In Web Design by Stephen Selzler

Do you think web design is dead? Check out our take in our latest xTalk. Marc: Hey everybody this is Marc with XXIIBrands. We are back with xTalks. So today’s topic is: Is Web Design Dead? That seems to be the latest buzz on the article site. We think that it’s probably a topic worth discussing quickly. Stephen: The premise …

View Post

Website Maintenance + Goals

In Web Design by Stephen Selzler

“Website maintenance” certainly doesn’t sound innovative, savvy, or sexy. You’re probably more interested in adding new content to your site rather than worrying about the mundane details involved in keeping it running properly. However, you have to maintain your website constantly so that it stays relevant, fresh, and running at peak performance. If you don’t, your current—and potential—clients will see the lack …

View Post

Building Bridges: Aligning your Sales and Marketing Teams

In Leadership by Marc

Friction between work teams is not uncommon. However, bringing teams together is one of the most beneficial steps a company can take toward improving productivity. Below, we’re sharing three steps to unify sales and marketing teams in the new year. Know the Purpose of Each Group The conflict between the two teams is often caused by organization leadership and outsiders getting …