Leadership & Strategy
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May 18, 2015
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Qualification: Budget, Authority, Need
Part of B2B selling involves qualification of sales opportunities. Qualification is necessary to determine your customer’s role in authorizing the payment of your products or services. You should determine this
How Design Plays a Part in your Marketing Effort
Marketers understand the importance of graphic design in their campaigns. Yet, other people don’t always see why it’s such a big deal. If the content is solid, why are some5 Web and Graphic Design Tips for Better Website Conversion
Many companies believe that providing high quality content is all that they need to do to ensure great website conversion numbers. While content is key for conversion, you’ll only beHow to Choose Colors and Fonts that Fit Your Brand
Oftentimes businesses tend to ignore the type of colors and fonts that they use in their branding, marketing materials, and advertising, which can be a huge misstep. This is especially true forLead Generation: How Networking Relationships might be your Best Source
One of a busy business owner’s biggest concerns is always the growth of their client base. It may not be a constant, front-of-mind worry but it is always there. Any entrepreneur3 Crucial Elements of a Great Website
In today’s society, one of the most important aspects for any business is to have a great website. The amount of transactions carried out online is ever-increasing, meaning it’s inWhat Is a Leader?
What is a leader? The question may jingle around in your head as the world stumbles by. But just because those you see in the world around you may not haveWhat Makes a Good Business Logo?
Whether you are rebranding an older look or you are trying to create a new brand ID from scratch for a company you are going to always run into the
