To be a great leader you must do more than just inspire those underneath you; you must also create the next generation of leaders to follow in your footsteps. When you mentor those that are under your authority, you ensure a solid foundation of leadership. This legacy will help your team continue to innovate and tackle complex problems long after you’ve …
Qualification: Budget, Authority, Need
Part of B2B selling involves qualification of sales opportunities. Qualification is necessary to determine your customer’s role in authorizing the payment of your products or services. You should determine this part of the sales process right away to make sure you are not wasting your time. The key decision-maker is not always the person you would expect To assess a …
How Design Plays a Part in your Marketing Effort
Marketers understand the importance of graphic design in their campaigns. Yet, other people don’t always see why it’s such a big deal. If the content is solid, why are some color changes or images going to matter? Is it worth hiring experienced designers to care of this aspect of campaigns? Visual elements often make or break a campaign, which can …
5 Web and Graphic Design Tips for Better Website Conversion
Many companies believe that providing high quality content is all that they need to do to ensure great website conversion numbers. While content is key for conversion, you’ll only be able to sell it with a modern, professional website. Whether you’re simply looking for some tips to take your website to the next level or your website conversion has tanked and …
How to Choose Colors and Fonts that Fit Your Brand
Oftentimes businesses tend to ignore the type of colors and fonts that they use in their branding, marketing materials, and advertising, which can be a huge misstep. This is especially true for small- to medium-sized businesses that might not have the manpower to research what kinds of colors and fonts would be best for their brand. Instead of just picking random colors and …
Lead Generation: How Networking Relationships might be your Best Source
One of a busy business owner’s biggest concerns is always the growth of their client base. It may not be a constant, front-of-mind worry but it is always there. Any entrepreneur or CEO knows that at least part of their time every week, if not every day, should be devoted to activities which will increase their influence and potentially extend their …
3 Crucial Elements of a Great Website
In today’s society, one of the most important aspects for any business is to have a great website. The amount of transactions carried out online is ever-increasing, meaning it’s in your direct interest to run a successful website. Consider the three keys to successful website design below to guide you in the right direction.
What Is a Leader?
What is a leader? The question may jingle around in your head as the world stumbles by. But just because those you see in the world around you may not have the skills to get the job done, that does not necessarily have to include you. If you are someone who is easily able to locate errors or solve problems, you may …
What Makes a Good Business Logo?
Whether you are rebranding an older look or you are trying to create a new brand ID from scratch for a company you are going to always run into the question of what makes a good business logo? What is it about the Nike Swoosh, Golden Arches, or solitary bitten apple that make them so recognizable? There are rules you can …
4 Questions To Answer for Every Lead Generation Campaign
Are you preparing to launch a lead generation campaign for your product or service? If so, you have probably reviewed some of the thousands of articles addressing these campaigns; encouraging you to generate, capture, evaluate, route, qualify, nurture, analyze and follow-up on leads. However, there are four questions you should answer before you begin any lead generation campaign.