Marketers understand the importance of graphic design in their campaigns. Yet, other people don’t always see why it’s such a big deal. If the content is solid, why are some color changes or images going to matter? Is it worth hiring experienced designers to care of this aspect of campaigns? Visual elements often make or break a campaign, which can make a big difference in the results. The following information details just a few of the critical ways that design plays a role in marketing efforts.

Ensures Consistency

You want your brand to be recognizable. One of the simplest ways to help people recognize your content is to use the same colors, fonts, and logos everywhere. Choose a single font and color scheme for your website, and use them for your logos as well. You should also use the same profile picture and, if applicable, header photo for all your social media accounts. This consistency creates a more pleasant experience for users and makes it easier for them to spot your content.

Raises Awareness

One of the top goals for any marketing campaign is raising awareness. This awareness may be for your brand as a whole or for a specific product or service. You must get customers to trust you before they buy a product or sign up for a service. A poor designed campaign that doesn’t reflect what your brand stands for may compromise this trust. On the flip side, a well designed campaign conveys professionalism and attention to detail. Think about what sort of image you want to portray and carry through with it in every marketing campaign.

Sets a Company Apart from the Crowd

A well designed marketing campaign can help you stand apart from your competition. To do so, you should design campaigns that are distinctive, engaging, and tailored to your target audience. There is no single design tactic that is going to work for every company. For example, your approach with a campaign for a new kids’ toy is different than the approach for a diamond wedding ring.

Delivers Conversions

It is easy to get so caught up in the visual content that you overlook the most important part of a marketing campaign: the call to action. A call to action may be a button that a user must click to take him to a landing page to complete contact information in exchange for content. The call to action is a simple concept, but there is a lot of thought and experimentation that goes into finding effective calls to action. With the right design, you’ll boost conversion rates and company revenue.

So how do you improve the visual side of your marketing efforts? Hire the best designers that you can and give them creative license. It often takes trial and error to find the best colors, fonts, logos, and images for your company. The sooner you start trying different visuals, the sooner you’ll have a design that works.