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Customer Relationship Management: 7 Powerful Reasons to Consider It

In Marketing, Sales by Marc

Experienced business leaders know that two pillars of a successful business are finding and retaining customers, and growing the business sustainably. In fact, the two very much go hand in hand. No matter what size your business is, you can’t afford to ignore the importance of having a customer relationship strategy. Have you ever lost important customer contact information? Have …

Expand Your Brand

In Leadership & Strategy, Marketing by Marc

Your brand has to be more than just a pretty face! Building a great brand takes more than just a great appearance. The things people see like your logo, color scheme, and website are important, but they aren’t enough to build sustained growth. It takes more than good looks to keep your customers coming back. Think about dating. Attractiveness is …

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Marketing Matters

In Marketing by Marc

Marketing is a blanket term that encompasses a lot of things like customer relations, advertising, and direct sales. While providing an excellent product or service to your customers is vital, marketing is important too. To create a killer marketing campaign, it is a good idea to understand what marketing is and why it is important. Here are a few things …

The Foundational 5 For a Strong Online Presence

In Marketing, Search Engine Optimization (SEO), Social Media by Marc

“82% of smartphone users consult their phone on purchases they are about to make in-store.” In a 2018 ROBO study, 4.59 million buying signals across 32 global retailers in 9 countries were examined, and the results were incredible. 56% of online shoppers and 45% of brick-and mortar buyers read online reviews before they make a purchase. “ROBO” simply means Research …

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Subscribe or Unsubscribe

In Marketing by Tiffany Hernandez

Small and medium sized business owners need to focus their marketing budget on methods that work. Unlike giant corporations, smaller businesses can’t spend precious dollars on marketing R&D. Before you spend marketing dollars on an email campaign, you want to make sure it will actually work. Here are some ways to ensure an effective email campaign. Use Existing Research to …

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Major Marketing Mishaps

In Marketing by Marc

There’s no doubt that marketing is an important factor in making sales and growing a business. For small businesses without a big budget for a marketing department, it’s easy to make mistakes when navigating the world of marketing online. To help you avoid major marketing mishaps and meet your goals, here are six common mistakes small businesses make. 1. Jumping …

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Want to Grow your Business in 2017? Get SMART About your Marketing Goals

In Marketing by Marc

If you want your business to grow in 2017, you’ll need clearly defined marketing goals. “Good” goals won’t cut it. It’s time to follow goal-setting principles that are SMART: Specific, Measurable, Attainable, Realistic, Timely. When you follow the SMART methodology, you’re much more likely to see your business grow and have your team stay in sync. Here’s how you can start setting your smart marketing goals. What …

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5 Reasons Why You’re Failing to Hit your Marketing Goals

In Marketing by Marc

You’ve worked tirelessly to create marketing goals that will bring your business success to the next level, but they just aren’t working. If your current marketing goals aren’t taking you down the paths of profitability you imagined, it’s time to find out what’s wrong. Here are five reasons why you might be failing to hit marketing goals: 1. You’re Making Mistakes While Setting …