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Marketing Matters.

In Marketing by Marc

Marketing is a blanket term that encompasses a lot of things like customer relations, advertising and direct sales. While providing an excellent product or service to your customers is vital, marketing is important too. To create a killer marketing campaign, it is a good idea to understand what marketing is and why it is important. Here are a few things …

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Subscribe or Unsubscribe

In Marketing by Tiffany Hernandez

Small and medium sized business owners need to focus their marketing budget on methods that work. Unlike giant corporations, smaller businesses can’t spend precious dollars on marketing R&D. Before you spend marketing dollars on an email campaign, you want to make sure it will actually work. Here are some ways to ensure an effective email campaign. Use Existing Research to …

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Major Marketing Mishaps

In Marketing by Marc

There’s no doubt that marketing is an important factor in making sales and growing a business. For small businesses without a big budget for a marketing department, it’s easy to make mistakes when navigating the world of marketing online. To help you avoid major marketing mishaps and meet your goals, here are six common mistakes small businesses make. 1. Jumping …

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Does Size Really Matter: Creating an Online Presence for Small Businesses

In Marketing by Marc

Thanks to websites, social media, and online marketing, businesses of all sizes can spread their message to a huge audience with the click of a mouse. If you aren’t already online, you’re missing out on an incredible tool to help your business grow and thrive. Here are some tips for building an online presence for small businesses. Start with a Strategy Before …

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Want to Grow your Business in 2017? Get SMART About your Marketing Goals

In Marketing by Marc

If you want your business to grow in 2017, you’ll need clearly defined marketing goals. “Good” goals won’t cut it. It’s time to follow goal-setting principles that are SMART: Specific, Measurable, Attainable, Realistic, Timely. When you follow the SMART methodology, you’re much more likely to see your business grow and have your team stay in sync. Here’s how you can start setting your smart marketing goals. What …

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5 Reasons Why You’re Failing to Hit your Marketing Goals

In Marketing by Marc

You’ve worked tirelessly to create marketing goals that will bring your business success to the next level, but they just aren’t working. If your current marketing goals aren’t taking you down the paths of profitability you imagined, it’s time to find out what’s wrong. Here are five reasons why you might be failing to hit marketing goals: 1. You’re Making Mistakes While Setting …

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Are You Hitting Your Marketing Goals?

In Marketing by Marc

If your online marketing content is not reaching and engaging your target audience, it’s of little use. Poor audience engagement may mean you’re not hitting your marketing goals. If you’re not hitting your marketing goals, maybe your marketing efforts aren’t being used as effectively as they could be. Search engines, social media, and tracking applications like Google Analytics put priceless information …

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Show Your Best #Selfie

In Creative, Marketing by Stephen Selzler

When thinking about content, text is often the first thing to come to mind. If your marketing plan is focused solely on text, you’re missing out on a huge opportunity to use photography to represent your company. Learn more about using photography for marketing your business, below. Creating a Professional Profile Consumers are much more likely to give their business to a company …