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Get Found

In Leadership & Strategy, Marketing by Marc

Regardless of the size of your business – whether you’re just starting out with a new enterprise or you have established a brand – you have to get found in order to be successful. To get found you need a strong online presence. Digital Marketing In order to optimize digital marketing, customers need to be able to get information about your business …

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Creating a Killer Content Strategy

In Marketing, Search Engine Optimization (SEO), Social Media by Tiffany Hernandez

In today’s digital marketplace, the easiest and most efficient way to connect with new and established customers is online. But to succeed and develop strong and lasting business relationships with your clients, it’s going to take more than a scattershot approach to content marketing. You need a strategy that reaches your ideal client where they already are: social media. Keep …

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Small Web Tweaks That Make a Big Difference

In Marketing, Search Engine Optimization (SEO) by Marc

You paid a lot of money for your business’ website. You picked the colors, designed the layout and painstakingly wrote every word of copy. Maybe you even hired the services of a branding and marketing agency. You waited for customers to come clicking in droves and spend their hard-earned money on your products or services, but so far … nothing. …

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The Foundational 5 For a Strong Online Presence

In Marketing, Search Engine Optimization (SEO), Social Media by Marc

People are looking for you online, and what they see is called your online presence. In this digital, wireless, smartphone age, a strong online presence is essential for your business to reach its full potential. Still not convinced? Let’s bring out the big guns from a recent study by Deloitte. According to their study, when a business created a strong online …

Customer Relationship Management: 7 Powerful Reasons to Consider It

In Marketing, Sales by Marc

Experienced business leaders know that two pillars of a successful business are finding and retaining customers, and growing the business sustainably. In fact, the two very much go hand in hand. No matter what size your business is, you can’t afford to ignore the importance of having a customer relationship strategy. Have you ever lost important customer contact information? Have …

Expand Your Brand

In Leadership & Strategy, Marketing by Marc

Your brand has to be more than just a pretty face! Building a great brand takes more than just a great appearance. The things people see like your logo, color scheme, and website are important, but they aren’t enough to build sustained growth. It takes more than good looks to keep your customers coming back. Think about dating. Attractiveness is …

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Marketing Matters

In Marketing by Marc

Marketing is a blanket term that encompasses a lot of things like customer relations, advertising, and direct sales. While providing an excellent product or service to your customers is vital, marketing is important too. To create a killer marketing campaign, it is a good idea to understand what marketing is and why it is important. Here are a few things …

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Subscribe or Unsubscribe

In Marketing by Tiffany Hernandez

Small and medium sized business owners need to focus their marketing budget on methods that work. Unlike giant corporations, smaller businesses can’t spend precious dollars on marketing R&D. Before you spend marketing dollars on an email campaign, you want to make sure it will actually work. Here are some ways to ensure an effective email campaign. Use Existing Research to …