Writing for your Target Audience

In Marketingby Tiffany Hernandez

Content marketing drives today’s digital branding strategies, but if you aren’t writing for your target audience, your marketing efforts accomplish very little. Discovering your target audience takes work. Gathering information, analyzing trends, and asking your most loyal customers what they’d like to see from you in the future will increase your return on investment for your content marketing efforts. There are …

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When To Redesign your Website

In Marketingby Marc

A website redesign project is a major undertaking, but it is well worth the effort. While you can always find other ways to use your time and spend your money, putting those resources toward your website will pay off for virtually every aspect of your business. If you find your site is lacking in one or more of the following …

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The World of Content Marketing

In Marketingby Tiffany Hernandez

Content marketing involves the creation and distribution of useful and relevant content with the intention of attracting a targeted audience. The fact that the content has to be useful is what makes this kind of marketing different from typical advertising. If your content is useful, people will actively seek it out rather than look for ways to avoid it. The …

Focus on Inbound Marketing

In Marketingby Marc

Attracting an online following is commonly done with inbound marketing, which involves developing niche web content that surfers are searching for. This method of attracting a target audience is both an art and a science. The art side of it involves expressing yourself in a creative way, while the science side deals with generating leads through SEO. Here are some details on …

What Makes a Good Designer-Client Relationship?

In Creative, Marketingby xxiiadmin

Whether you’re a graphic designer or a small business owner, the brand you’re helping create takes work. Much of that work comes in the form of communication and collaboration with the team involved. While you want a positive experience, you might be able to think of a time when you worked with someone less than professional. Here are some ideas …

Marketing: Pick a Niche Market

In Marketingby xxiiadmin

Many people believe the broader the audience you market to, the more successful your marketing efforts will be. That is usually not the case. The cost of marketing tends to rise when you try to sell products to a wide audience. For one thing, you are likely to have more competition and your competitors will have products that are like …

Get People to Read your Entire Blog Post

In Marketingby Marc

Your blog’s success stems on your ability to deliver content that engages your reader in a positive way. Pat yourself on the back. You have spent hours writing and rewriting a blog post that you are extremely proud of, and you are anxiously waiting to see it shared all over social media, making you the next internet darling. Unfortunately, the odds of …

Client Success Videos

In Marketingby JimBarker22

Let’s face it… we all have hectic schedules. If we’re not running to a meeting, a kids soccer game, or a community event, we’re getting caught up on work instead of strategizing about growing our business. We attempt to spend time ‘on’ our business, but spend more of it ‘in’ our business. Instead of determining what new marketing strategies are …

Tick-Tock: Business Marketing Creativity is Best Used in Rapid Deployment

In Creative, Marketingby Stephen Selzler

One of the things which all business owners obsess over is the small stuff. “Without getting every last detail right, I wouldn’t be where I am today.” That’s probably true. But maybe you’d be further along than you already are. The truth in this modern day immediate revisionist society we live in is that the record can always be scrubbed …

5 Questions To Ask Before Hiring a Content Marketing Company

In Marketingby JimBarker22

In today’s business world, there are myriad solutions and tools available to aid in the marketing of your company, one tool being content marketing. You may feel like you are fighting a war when slogging it out on the battlefield of content marketing, but asking questions before leaping into critical business decisions is crucial to your company’s future. You are …