Writing for your Target Audience

In Marketing by Tiffany Hernandez

Content marketing drives today’s digital branding strategies, but if you aren’t writing for your target audience, your marketing efforts accomplish very little. Discovering your target audience takes work. Gathering information, analyzing trends, and asking your most loyal customers what they’d like to see from you in the future will increase your return on investment for your content marketing efforts. There are …

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When To Redesign your Website

In Marketing by Marc

A website redesign project is a major undertaking, but it is well worth the effort. While you can always find other ways to use your time and spend your money, putting those resources toward your website will pay off for virtually every aspect of your business. If you find your site is lacking in one or more of the following …

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The World of Content Marketing

In Marketing by xxiibrands

Content marketing involves the creation and distribution of useful and relevant content with the intention of attracting a targeted audience. The fact that the content has to be useful is what makes this kind of marketing different from typical advertising. If your content is useful, people will actively seek it out rather than look for ways to avoid it. The …

Focus on Inbound Marketing

In Marketing by Marc

Attracting an online following is commonly done with inbound marketing, which involves developing niche web content that surfers are searching for. This method of attracting a target audience is both an art and a science. The art side of it involves expressing yourself in a creative way, while the science side deals with generating leads through SEO. Here are some details on …

Tick-Tock: Business Marketing Creativity is Best Used in Rapid Deployment

In Creative, Marketing by xxiibrands

One of the things which all business owners obsess over is the small stuff. “Without getting every last detail right, I wouldn’t be where I am today.” That’s probably true. But maybe you’d be further along than you already are. The truth in this modern day immediate revisionist society we live in is that the record can always be scrubbed …

5 Questions To Ask Before Hiring a Content Marketing Company

In Marketing by xxiibrands

In today’s business world, there are myriad solutions and tools available to aid in the marketing of your company, one tool being content marketing. You may feel like you are fighting a war when slogging it out on the battlefield of content marketing, but asking questions before leaping into critical business decisions is crucial to your company’s future. You are …

This is My Story

In Marketing by xxiibrands

Creating a brand and consistently communicating that brand are two common challenges in business, no matter what size.  Small business owners often feel overwhelmed because they don’t have the advertising budget for television, radio, and stadium advertising as bigger companies do. Therefore, they think they need to depend on word of mouth and out of date print mailers instead of …

Retargeting and How It Works

In Marketing by xxiibrands

Retargeting is a marketing strategy that helps businesses re-engage previous, current or potential customers who have shown interest in their brand’s product or service.  As one of the most efficient marketing methods keeping an interested person engaged, retargeting draws in a more engaged, pre-qualified audience than most other traditional marketing methods.

Local Business Marketing 101

In Marketing by xxiibrands

As the New Year is upon us, many local business owners and marketing firms are preparing for business growth in 2014.  With so many different venues for local advertising and marketing these days, it’s sometimes best to go back to the basics to make the process of creating a marketing plan more effective.  In this article, we reflect on a …

Creating a Marketing Plan for 2014

In Marketing by xxiibrands

At the beginning of a New Year, many business owners have great ideas, hopes and ambition to grow their business, but sitting down long enough to document and track their goals is often the biggest challenge.  In this post, we will share some tips and what we’ve seen work well for small businesses creating a marketing plan.