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Major Marketing Mishaps

In Marketingby Marc

There’s no doubt that marketing is an important factor in making sales and growing a business. For small businesses without a big budget for a marketing department, it’s easy to make mistakes when navigating the world of marketing online. To help you avoid major marketing mishaps and meet your goals, here are six common mistakes small businesses make. 1. Jumping …

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Want to Grow your Business in 2017? Get SMART About your Marketing Goals

In Marketingby Marc

If you want your business to grow in 2017, you’ll need clearly defined marketing goals. “Good” goals won’t cut it. It’s time to follow goal-setting principles that are SMART: Specific, Measurable, Attainable, Realistic, Timely. When you follow the SMART methodology, you’re much more likely to see your business grow and have your team stay in sync. Here’s how you can start setting your smart marketing goals. What …

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5 Reasons Why You’re Failing to Hit your Marketing Goals

In Marketingby Marc

You’ve worked tirelessly to create marketing goals that will bring your business success to the next level, but they just aren’t working. If your current marketing goals aren’t taking you down the paths of profitability you imagined, it’s time to find out what’s wrong. Here are five reasons why you might be failing to hit marketing goals: 1. You’re Making Mistakes While Setting …

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Are You Hitting Your Marketing Goals?

In Marketingby Marc

If your online marketing content is not reaching and engaging your target audience, it’s of little use. Poor audience engagement may mean you’re not hitting your marketing goals. If you’re not hitting your marketing goals, maybe your marketing efforts aren’t being used as effectively as they could be. Search engines, social media, and tracking applications like Google Analytics put priceless information …

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Show Your Best #Selfie

In Creative, Marketingby Stephen Selzler

When thinking about content, text is often the first thing to come to mind. If your marketing plan is focused solely on text, you’re missing out on a huge opportunity to use photography to represent your company. Learn more about using photography for marketing your business, below. Creating a Professional Profile Consumers are much more likely to give their business to a company …

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4 Easy Ways to Diversify your Content

In Marketingby Tiffany Hernandez

Content marketing is an important staple in the digital marketing arsenal, but even the most trusted strategies can become stale over time. As the popularity of content marketing grows, consumers are flooded with guides, top ten lists, news articles, and blog posts, to a point where all but the most click-worthy posts are ignored. In a world crowded with content, …

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Four Reasons to Optimize for a Mobile World

In Marketingby Marc

The first smartphones began a revolution that finally came to fruition in 2014. At that time, mobile traffic overtook desktop traffic for dominance on the internet. Now, more than half of all internet traffic is consumed on mobile devices. Despite the change in browsing patterns, companies fail to optimize for mobile internet traffic and lose sales to sites that are …

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What to Expect from Digital Marketing in 2016

In Marketingby Marc

The digital landscape changes rapidly every year, and 2016 will be no different. Long gone are the days of keyword stuffing and the shotgun approach to attracting new customers; the next wave of digital marketing strategies involves a focused, targeted effort that offers real value to consumers. It’s vital that you evaluate your resources now if you want to be successful …