Optimizing your website for search engines is a valuable marketing investment for your business. These days, it’s nearly impossible to have a business without a web presence. But, in order to make your website valuable, you have to make it visible. That’s where search engine optimization comes in. Unfortunately, too many people think that successfully optimizing your website for search …
Creating a Killer Content Strategy
In today’s digital marketplace, the easiest and most efficient way to connect with new and established customers is online. But to succeed and develop strong and lasting business relationships with your clients, it’s going to take more than a scattershot approach to content marketing. You need a strategy that reaches your ideal client where they already are: social media. Keep …
Small Web Tweaks That Make a Big Difference
You paid a lot of money for your business’ website. You picked the colors, designed the layout and painstakingly wrote every word of copy. Maybe you even hired the services of a branding and marketing agency. You waited for customers to come clicking in droves and spend their hard-earned money on your products or services, but so far … nothing. …
The Foundational 5 For a Strong Online Presence
People are looking for you online, and what they see is called your online presence. In this digital, wireless, smartphone age, a strong online presence is essential for your business to reach its full potential. Still not convinced? Let’s bring out the big guns from a recent study by Deloitte. According to their study, when a business created a strong online …
Growing Your Business with Good Web Design
The Impact of a Good Website Marketers understand the importance of website design in their campaigns. Yet, other people don’t always see why it’s such a big deal. If the content is solid, why are some color changes or images going to matter? Is it worth hiring experienced designers to take care of this aspect of campaigns? These days, internet content …
Why You Should Worry About Website Maintenance
Congratulations, you have exactly the great website you wanted. You may have gone through a painstaking process of creating it on your own or paid a company or a web designer to do it for you. If you think you can now just “set it and forget it,” you are sorely mistaken. Your computer and other “connected” devices require regular updating …
How Content Marketing Helps SEO
It’s easy to get confused when it comes to content marketing and SEO, because they often overlap. While they are two separate strategies, just using one or the other is often not enough to be effective. Content marketing may be the newer practice, but it’s not a replacement for SEO. They differ in that SEO is more technical and narrower, …
Getting Found Means More Than Optimizing a Website
Website Optimization Is Only Part of the Marketing Equation As a local marketing firm helping business owners get their businesses found by their ideal prospective clients, we often have small business owners come to us asking us to optimize their website or even build an optimized website thinking that this is the only answer to getting found on the Internet. …
Optimizing YouTube Videos
Local Marketing with Optimized YouTube Videos One effective way to reach local consumers is by creating and optimizing YouTube videos. With YouTube being owned by Google and being a top 3 search engine, YouTube videos have become more and more effective for local companies marketing to local consumers. So how do you create an optimized YouTube video?