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Marketing
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January 18, 2016

Writing for your Target Audience

Content marketing drives today’s digital branding strategies, but if you aren’t writing for your target audience, your marketing efforts accomplish very little. Discovering your target audience takes work. Gathering information, analyzing
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Marketing
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November 2, 2015

When To Redesign your Website

A website redesign project is a major undertaking, but it is well worth the effort. While you can always find other ways to use your time and spend your money,
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Marketing
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October 5, 2015

The World of Content Marketing

Content marketing involves the creation and distribution of useful and relevant content with the intention of attracting a targeted audience. The fact that the content has to be useful is
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Marketing
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August 3, 2015

Focus on Inbound Marketing

Attracting an online following is commonly done with inbound marketing, which involves developing niche web content that surfers are searching for. This method of attracting a target audience is both an art
Featured image for “Tick-Tock: Business Marketing Creativity is Best Used in Rapid Deployment”
Creative
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Marketing
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September 8, 2014

Tick-Tock: Business Marketing Creativity is Best Used in Rapid Deployment

One of the things which all business owners obsess over is the small stuff. “Without getting every last detail right, I wouldn’t be where I am today.” That’s probably true.
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Marketing
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August 11, 2014

5 Questions To Ask Before Hiring a Content Marketing Company

In today’s business world, there are myriad solutions and tools available to aid in the marketing of your company, one tool being content marketing. You may feel like you are
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Marketing
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March 8, 2014

Retargeting and How It Works

Retargeting is a marketing strategy that helps businesses re-engage previous, current or potential customers who have shown interest in their brand’s product or service.  As one of the most efficient marketing methods
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Marketing
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January 12, 2014

Local Business Marketing 101

As the New Year is upon us, many local business owners and marketing firms are preparing for business growth in 2014.  With so many different venues for local advertising and
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