Marketing | October 5, 2015

The World of Content Marketing
content marketing

Content marketing involves the creation and distribution of useful and relevant content with the intention of attracting a targeted audience. The fact that the content has to be useful is what makes this kind of marketing different from typical advertising. If your content is useful, people will actively seek it out rather than look for ways to avoid it. The objective of content marketing is to ensure that the customer gets as much value from your marketing efforts as possible. Popular examples include infographics, which provide statistics and other information in a visually appealing and easy-to-digest format. You can also use blogs, podcasts, and eBooks for content marketing.

Here are some of the factors that you should consider when looking at content marketing as a means of promoting your brand:

How Can Content Marketing Benefit your Business?

It makes customers aware that there are solutions to their need, and provides them with information on those solutions. Because this type of marketing involves educating the customer, it can help to build their trust without the use of conventional sales tactics. Your audience will be more likely to buy from you if they trust you.

Why is it Important to Have a Content Marketing Strategy?

Consider older marketing strategies like pay-per-click (PPC) ads or buying email lists. These marketing strategies either do not work or are costly. For example, if you want to get leads from a PPC campaign, you will have to keep paying for them. The minute you stop paying for those clicks, the campaign will stop delivering leads. Compare that to marketing by publishing valuable content on a blog. Useful content delivered via a blog post will generate leads right away and will keep generating leads over time. In addition, every new piece of valuable and educational content that you post will also generate leads. You are able to get continued leads without spending money on PPC ads or email lists.

How to Get a Better Understanding of Your Target Audience

So far, we’ve seen that value is the focus with this kind of marketing. Your marketing content must be useful to your audience in order to keep them interested. The big question is this: how do you define value? To determine what constitutes value, it’s important to know what your audience wants. This requires that you understand their priorities and the problems that they have. To get this understanding, you’ll have to listen to them. Engage with them and foster a conversation so that you can provide them information that they will find useful and actionable. Brands that use content marketing effectively know exactly which people they want to reach and how to connect with them.

The ROI for content marketing can be excellent if it is implemented correctly. You will get more content for your social media marketing, along with organic inbound links, that help with SEO.

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