Creative
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August 22, 2016
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How Long Should Your Branding Process Take?
What is a brand? And how long does the branding process take? Your brand isn’t just your name and logo, it’s you. This is something not everyone understands, but it’s
9 Things People Hate About Your Website
A website is a vital component of modern commerce. Even with this knowledge, many companies fail to improve their websites in a way that will attract and bring back paying
10 Tips for Better Web Conversion
Sales success drives your company, and getting results is important. But is your website up to the task? The easiest way to get the sales you need is to have
Look the Part – Why Print Materials Matter for your Brand
Even though the internet has swept the marketing world into a digital storm, print materials are still very relevant. Business cards, posters, sell sheets, folders, tri-fold brochures, and the like
They Say a Picture is Worth a Thousand Words
In an era where everyone is an amateur photographer armed with a cheap point-and-shoot camera, a smartphone, a tablet, or a laptop webcam, the importance of good photography isn’t
The Importance of Designing for your Target Audience
You wouldn’t offer to step into an unfamiliar, pitch-black room without a flashlight, would you? If you did, you’d probably spend the entire time grappling around for a light switch to shed
Don’t Let Your Brand Get Kidnapped
What is brand consistency, and what makes up a brand or brand experience? Lincoln Motors knows. They’ve proven over the years that they know a thing or two about brand consistency and brand
When To Rebrand Your Company
Rebranding a company is a large undertaking, and can be a huge success when executed strategically. When you create an effective brand strategy, it forces you to evolve and innovate, giving
