Creative
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October 11, 2017
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The Guide to Building a Strong Brand Identity
Every business owner dreams of having a brand as well known in its field as, say, Kleenex or Xerox; a brand that becomes so widely used that its name is
3 Questions to Answer Before Hiring a Marketing Agency
You may be thinking about hiring, or replacing, an advertising agency for your business. Consider approaching the hiring process from three different perspectives. Why do you need an advertising agency?
5 Tips for Shooting a Great iPhone Video
Video can be an amazing tool to take your marketing campaigns to the next level. With things like Snapchat, Facebook Live and Instagram Stories taking over the internet, there are
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Small and medium sized business owners need to focus their marketing budget on methods that work. Unlike giant corporations, smaller businesses can’t spend precious dollars on marketing R&D. Before you
Harnessing the Power of Culture
Maintaining the culture of your company as it grows is as important as the growth itself. The culture may change with the times and at times while the company grows,
Major Marketing Mishaps
There’s no doubt that marketing is an important factor in making sales and growing a business. For small businesses without a big budget for a marketing department, it’s easy to
The Art of Acknowledgment Not Apology
Apologizing at work by automatically saying “I’m sorry” has become all too common. It is so common, in fact, that it often seems insincere and merely a way to placate an
Hollaback Y’all
Can we get a little hollaback, y’all? Because without customer feedback, it can be difficult to know where your strengths and weaknesses lie. There’s a lot of value to customer
