View Post

How To Set Marketing Goals for 2017

In Leadership & Strategy by Marc

The marketing goals you set now will be the 2017 road map for your business. Are you wondering exactly how to set marketing goals? The process isn’t rocket science, but you need to set marketing goals that are realistic and, most important, that align with your business goals. In other words, what do you hope to achieve for your business via marketing and exactly how …

View Post

Employee Gifts That Are Not a Fruitcake

In Leadership & Strategy by Tiffany Hernandez

Is the dreaded question you ask yourself each holiday, “What do I buy for my employees?” Here’s a tip: don’t give them a fruitcake. Nobody deserves that. This year, give them more personalized employee gifts to show how treasured they are as team members and as individuals. Here are some of our favorite ideas. Money or Benefits Many employees would rather …

View Post

How to Not Get Fired at your Office Holiday Party

In Leadership & Strategy by Tiffany Hernandez

For some, the office holiday party sparks fear of unbearable social awkwardness. For others, there’s a real threat of getting too drunk and dancing on a table or flirting with a boss. Let’s be clear, the purpose of the party is to unwind and enjoy a team-building experience. Businesses don’t throw parties to roast the boss or find out who …

View Post

Improve Company Culture: Ways to Engage Your Team

In Leadership & Strategy by xxiibrands

Efficiently using assets is the quickest way for your business to fatten its bottom line and improve profitability. Often, business owners invest in new technologies or hire consultants to draft a plan for making the operation more efficient. However, these attempts are much less effective than finding ways to engage your team. Simply put, employee engagement is the level of …

View Post

How to Be Uniquely You

In Leadership & Strategy by Tiffany Hernandez

Identifying and communicating differentiators is one of the most important foundations for your business. When you know what makes your business unique, that can be the key to finding the right clients. Learn how to identify differentiators and convey them to your target audience, and your business can start enjoying a strong competitive advantage. Specialize in a Niche Market When …

View Post

The Importance of Taking Breaks

In Leadership & Strategy by Marc

With today’s “plugged in” culture, it’s easier than ever to find yourself falling into workaholic patterns. Company laptops, smartphones, and an intense work environment all contribute to the feeling that you can’t ever truly clock out. Otherwise, you may miss an important email or phone call. For managers and entrepreneurs, that feeling can be even more intense. While many are …