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How to Create a Winning Company Culture

In Leadership & Strategyby Tiffany Hernandez

Every company has a culture. And let’s be clear – organizations that claim not to have a culture, by default, have a culture. Most successful things in life don’t just happen serendipitously; they’re intentionally planned for and strategized. You wouldn’t be a very fruitful entrepreneur without a business plan. Football teams can’t run routes without a playbook. Teachers don’t effectively …

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Get Found

In Leadership & Strategy, Marketingby Marc

Regardless of the size of your business – whether you’re just starting out with a new enterprise or you have established a brand – you have to get found in order to be successful. To get found you need a strong online presence. Digital Marketing In order to optimize digital marketing, customers need to be able to get information about your business …

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Colossal Fails of a First Date: Tips for Building Strong Customer Relationships

In Leadership & Strategy, Salesby Tiffany Hernandez

All good business owners know and understand the value of impressing potential customers and clients. After all, the success of any small business depends on customer relationships, and you invest a lot of time and money to create, build, and maintain them. The right marketing strategies make it easier to reach your target demographic and appeal to their interests. But …

Expand Your Brand

In Leadership & Strategy, Marketingby Marc

Your brand has to be more than just a pretty face! Building a great brand takes more than just a great appearance. The things people see like your logo, color scheme, and website are important, but they aren’t enough to build sustained growth. It takes more than good looks to keep your customers coming back. Think about dating. Attractiveness is …

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Ready, Set, WORK

In Leadership & Strategyby Tiffany Hernandez

Effective business owners and managers know that productivity can be improved constantly. Finding ways to increase productivity at work isn’t rocket science, but it requires paying attention to how time is managed and making changes that eliminate time drains. Because there are a limited number of hours in a day, making the most of your work time is critical. There are …

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Divvying Out Your Marketing Dollars

In Leadership & Strategyby Marc

There’s no doubt that marketing budgets are important. After all, everyone wants their business to grow and make money, and that doesn’t magically happen by itself. Marketing is an absolute necessity. Unfortunately, some small and medium sizes businesses struggle creating a marketing budget. Getting it right can ultimately be the difference between success and failure for your business. Why Your …

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Harnessing the Power of Culture

In Leadership & Strategyby Tiffany Hernandez

Maintaining the culture of your company as it grows is as important as the growth itself. The culture may change with the times and at times while the company grows, its culture may seem to be suffering. This is the time for you to harness the concepts of the culture you have worked hard to achieve and make it even …

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The Art of Acknowledgment Not Apology

In Leadership & Strategyby Tiffany Hernandez

Apologizing at work by automatically saying “I’m sorry” has become all too common. It is so common, in fact, that it often seems insincere and merely a way to placate an irate customer, business associate, or co-worker. But it also implies that you are accepting fault for your actions or perhaps your company’s action. So apologizing at work is not always the …

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Hollaback Y’all

In Leadership & Strategyby Marc

Can we get a little hollaback, y’all? Because without customer feedback, it can be difficult to know where your strengths and weaknesses lie. There’s a lot of value to customer response, but you need to understand how to use customer feedback to your advantage. Here are a few ways that you can improve your business with input from your customers. …

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Remind Customers of Your Personal Interest (in THEM)

In Leadership & Strategyby Tiffany Hernandez

In a world of interacting and purchasing things online, business relationships can often seem a little impersonal. Make that extra effort to humanize the relationship and remind your customer that there are real people in your organization who care about their needs. Let’s talk about some of the great ways to create the kind of experience that will delight your customers …