There are so many great shopping days left, yet it’s getting close to Christmas. Shopping will continue to intensify while local businesses look for ways to make sure to engagement and convert local consumers. We just went through Thanksgiving, Black Friday, Cyber Monday, and tons of great sales people took advantage of during these specials. How do you make sure you’re bringing in the most customers and have a really successful business during the remainder of the holidays? Here are 4 internet marketing trends validated and proven – mobile marketing, online shopping access allow consumers to buy online, popular retail apps with high traffic and customer reviews.
Internet Marketing during the Holidays
Internet marketing includes mobile phones and tablets. It is really important that your website, deals, and items be mobile compatible. More people are looking to their phones to not only find great deals, but to also do research while they shop. If you have your deals visible on their mobile devices, they will be sure to see them. You also want to make sure you are all over social media. People will share things on Facebook, Twitter, and Instagram so you need to be integrated with all those sites. If you don’t already, make sure the SEO set up for your site, includes easily searchable key words on mobile phones as well. Internet marketing to mobile is a lot of work, but worth it.
The next important thing you should do to help your Internet marketing campaign this holiday season is allow your customers to shop online. Keep stock online, make sure your website is running properly and stay on top of it. People love not having to leave their homes to shop, so you are doing well if you can give them that opportunity. Have some deals that are only available online so they will make sure to grab them up, but give them coupons so they will come to the store to redeem them in the future. Set your SEO to include tags like deals, free, and sale to bring in the masses.
Another way you can get ahead of the competition in your Internet marketing research is to get your deals on top apps that people use for deals. These include apps like Brad’s Deals and Gilt. People love to save money and they will always share their deals on social media, so you get a double whammy.
Lastly ask for reviews, and offer incentives for those who share theirs on social media. Good reviews are more important than ever. People look for them on all kinds of things including the quality of your product or service. Your Internet marketing plan must include good reviews in order to work effectively.
If you follow these four Internet marketing trends, keep your SEO on point, and stay up with social media, you should have a very successful holiday season. Merry Christmas, Happy New Year and may your 2014 be the best ever!