Do you want to convert new Facebook visitors into leads? It’s time to create a Facebook landing page. Visitors either land there the first time they visit you, or after clicking through on one of your ads. A Facebook landing page is like a mini intro website within Facebook’s social networking platform. Visitors won’t see it again after they follow your page. The specific purpose should let visitors make the connection to your brand then follow through on your call-to-action. You can create an awesome Facebook landing page without extensive knowledge of coding thanks to a variety of tools.
Make the Connection
The best Facebook landing pages are simple, branded pages welcoming and engaging their audience. Perhaps a potential client has clicked on one of your ads and is now on your landing page. Your ad and its resulting landing page need continuity that lets visitors know they’re in the right place. Make sure images in the ad and landing page are consistent, and that headlines or call-to-actions match.
For example, if your ad reads ‘get 20% off’ the landing page shouldn’t say 15%. If you confuse your viewers, they may lose interest and navigate away.
Call To Action
A successful landing page remains uncluttered with a clear call to action. This action may vary including: like our page, experience our brand, visit our website, or buy now. You can capture your audience’s attention with the following tips:
- Promote deals. Offering coupons, exclusive deals, or special sales.
- Direct people to your events. Promoting grand openings, trade shows, parades, and meetings.
- Make it interactive. Use polls, or link to your other social media accounts such as Twitter, Instagram, or LinkedIn.
- Include additional content. Videos, newsletters, recipes, and freebies like e-books. Everyone loves free stuff!
Landing Page Creation Tools
Facebook landing pages are only available through third party providers. Creating a landing page is within your capabilities no matter what your internet marketing background is. There are a variety of landing page creation tools to choose from. Most of these tools claim that you can build your landing page in mere minutes. Many offer built-in A/B testing, templates with simple drag and drop design tools, and social media integration tools. Some cost as low as $25 per month and offer free trials.
These tools may meet your landing page needs:
- Destinab.ly (Español)
- LeadPages Software
- Google Experiments
- Kickoff Labs
Say “Thank You”
A Facebook landing page is a great direct marketing tool, but take it to the next level by making it a Thank You Page. According to a Wordstream article, this shows appreciation to your online customers:
“The thank-you page is a great way to guide visitors to other related material on your website that they may be interested in. Providing this added info in the initial landing page would have been distracting and could have led visitors away from making a conversion. However, now that you’ve sealed the deal, the thank-you page is the perfect place to suggest related products, guides and information your audience may find helpful, or links to other parts of your site, such as your company blog.”