Social Media Engagement in Your Local Community
Importance of Local Market Social Media and Mobile Growth in Your Local Area
One of the biggest challenges we at Social180 often hear from local business owners is not understand how to get followers on their social media sites in order to grow their client engagement through the use of social media – particularly Facebook, Google+, YouTube and Twitter. It’s easy enough to sign up for these social media accounts and get your social media profile set up. It’s even easy to get somebody to design a social media profile for you so that it looks as sharp as can be. But once it’s set up and ready to go, even once you have all your content planned out… then what?
This is where many people get stonewalled with social media. They either end up trying to friend too many people or not enough, or can’t seem to get their social media profiles off the ground and get those customers into the business.
Don’t despair. There is a way to work social media platforms in order to ensure that you will get traffic to your website should you have it, or if nothing else be sure that your social media site gets the attention it deserves. The key? Moderation.
One of the biggest mistakes business owners make when they are starting a social media profile is to friend four hundred people at once. If thousands of people end up getting the same invite, they may assume that you are fishing for friends and delete your profile off the bat without giving it any heed. The better solution is to friend no more than twenty people at one time. Once you’ve had the opportunity to interact with your new followers, then you can friend another twenty local social media friends.
Another great way to get interest to your profile is to friend other businesses – particularly ones you happen to do business with often. It helps if you can network with fellow businesses or groups that have the same interests, customers and/or products as you do, as not only will it give you more information, it also makes your profile look more “well-rounded.” We have helped with this through our Main Street community of clients where we’ve helped residential service providers – landscaping and irrigation, fencing and outdoor living, heating and cooling, custom swimming pools, home remodeling, fire and water restoration, and residential real estate.
Don’t forget to advertise the fact that you’re on social media sites at your office, store, on your fleet vehicles, your client invoices, business cards, and all marketing material. A sign asking customers to follow you on Twitter might be better received than you originally think. It’s also good to start with your local base, because the more followers you have, the easier it gets to recruit other people to friend your profile or follow your feed.
Also, don’t forget to keep your content interesting and fresh. Don’t update every day if you don’t have something to say. While updating Twitter feeds constantly might be the thing among the preteen sect, that doesn’t necessarily mean that it’s the best idea for your business. Only update when you have something to say – and if that “something” is an offer or a sale, that’s all the better!