website chatbots

Chatbots: The Next Big Thing in Business Website Design

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Web design trends are changing faster than ever. People are exchanging, embracing, and adapting information at an unprecedented rate. Web designs that look sleek and modern now could be considered out-of-style within several months.

Staying up-to-date, therefore, is essential for the success of your business website. If you want your business site to rise above the ever-changing trends, consider working with a professional website design team in Fort Worth.

Web Design Trends for 2019

The latest web design trends point towards 2019 being all about enhancing user experience. These include the increased use of interactive backgrounds and minimalist but eye-catching designs.

Websites built for speed will be another key trend next year. Businesses are expected to put greater focus on responsive web designs or to keep up with the growing number of mobile and tablet internet users.

Another design element to feature heavily across business websites in 2019 is the chatbot.

All About Chatbots

Many businesses are adding chatbot services on their websites. Forty-one percent of company CEOs reported having already implemented chatbots. Industry researchers project chatbots will be involved in 85 percent of all types of interactions between businesses and customers by 2020.

Chatbots are automated chat interfaces designed to mimic real-life conversations. Artificial Intelligence (AI) technology powers the interface and allows it to acts as a website’s customer service representative. It can perform basic user requests in real time.

Properly designed chatbots may be used to:

  • Schedule meetings
  • Answer price inquiries
  • Resolve simple complaints or issues
  • Make reservations
  • Provide product details or recommendations
  • Buy basic items

Moreover, businesses can leverage AI technology and chatbots to reduce their bounce rates and improve lead generation.

Immediate Response for Smoother User Experience

Accessibility is one of the main appeals of chatbots for visitors to your website. Real-time chat features allow you to provide an immediate response to potential clients or consumers. You can provide a smoother user experience without employing a customer service representative 24/7.

While chat boxes that pop up as soon as you visit a website may seem like a nuisance, only 11 percent of consumers reported as such in a global survey. In fact, the immediate engagement encourages your visitors to stay on your page. This reduces your bounce rate and helps increase chances of lead conversion.

Better Branding and Optimized Operations

Chatbots are useful branding tools. Give your chatbot a name, a face, and a conversational tone to make it more personable and authentic. This entices visitors to use the chat interface. It makes your website more memorable.

Moreover, adding a chatbot to your website allows you to entertain several consumer inquiries simultaneously. Chatbots can handle more than a dozen conversations at a time. It improves your website interactions and helps optimize overall business operations.

Valuable Insights and Metrics for Businesses

Website chatbots can store a wealth of invaluable data from each customer interaction. When paired with analytics tools, you can gain a better understanding of your online market. You can track user engagement, see which pages users are visiting, what questions they’re asking, and more.

A business website that’s aesthetically pleasing and current with industry trends draws in visitors. Get in touch with XXIIBrands and let us help you grow your business online.

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