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Content Marketing: Planning your Content Strategy

In Marketing by Tiffany Hernandez

Understanding the way Google and other search engines rank sites can be difficult, but written content is always an important factor. Content now controls the way your business is shown to and seen by potential customers. There are several factors to consider when implementing an effective content marketing strategy. Considering these factors can mean the difference between success and failure. 

Ready Set Go

You must first build a team of individuals to organize and oversee the content marketing campaign. Make sure they work well together and all understand the end goal and purpose for the content they create.

Creating a Plan

You need to have a plan in order to make your content marketing campaign succeed. Consider things like the time of year the content will be viewed, where it will be seen, your target audience, and what you want the call to action to be.

Tell Your Story

Communicate your mission to potential buyers, presenting the product as something that addresses an existing issue or shows how it can enrich their lives. Don’t just provide hard facts about your products or services. Show how you’re different with videos, pictures, and stories that create an emotional connection.

Channeling Your Message

Your message needs to be delivered via the proper channels. But with so many marketing options these days, how do you choose? Find where your audience is and meet them there, whether it’s through blogs, social media sites, email, or ad campaigns.

Creating a Content Strategy Process

Put a process in place that maintains the effect of your marketing strategy. Document your process as you go, but make sure to remain flexible as things change or you figure out that something isn’t working. Don’t be afraid to make tweaks along the way.

Keeping Contact

Once you’ve created a buzz with your content strategy, make sure you have a source of communication for the people you’ve reached. They are likely to have questions and comments, which creates a valuable opportunity for your business. You don’t want to lose potential customers by making it hard for them to contact you.

Measure the Results

In order for your content strategy to be successful, you need to have accurate data. Tracking which content methods are the most effective can help you streamline your marketing approach, and know who you are reaching. You can concentrate your resources in areas where you’re more popular, or grow your brand in areas where you’re not.

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