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How To Set Marketing Goals for 2017

In Local Marketing by Marc

The marketing goals you set now will be the 2017 road map for your business. Are you wondering exactly how to set marketing goals? The process isn’t rocket science, but you need to set marketing goals that are realistic and, most important, that align with your business goals. In other words, what do you hope to achieve for your business via marketing and exactly how …

Economic Development Marketing

In Local Marketing by JimBarker22Leave a Comment

When people think of sales and marketing, we often think of business marketing and tend to forget there are other organizations that require marketing for growth and sustainability.  Economic development marketing is one area often overlooked.  Even though economic development corporations are usually created for the purpose of business growth, economic development marketing tends to be an afterthought. Below we …

Local Business Marketing 101

In Local Marketing by JimBarker22

As the New Year is upon us, many local business owners and marketing firms are preparing for business growth in 2014.  With so many different venues for local advertising and marketing these days, it’s sometimes best to go back to the basics to make the process of creating a marketing plan more effective.  In this article, we reflect on a …

Business Marketing in the Fall Months

In Local Marketing by JimBarker22

With Sunday officially beginning the Fall season, many homeowners and other consumers product and service interests change. Depending on the products and services your local business provides, Fall could be a great time to market certain offerings that might not be as suitable other times of the year.  It may also be a good time to plan your business marketing …

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What Local Marketing Firms Could Learn from Wikipedia

In Local Marketing by JimBarker22

What Wikipedia Could Teach Local Marketing Firms Many local marketing firms struggle with getting their clients engaged in marketing communication.  So if you can imagine the struggles they face with getting their clients’ customers involved and socializing online, its even more challenging.  Look no further than Wikipedia to learn a few things about local marketing.

Social Media Helping with Local Marketing

In Local Marketing by JimBarker22

Local Marketing with Social Media Part 1 Social media is becoming more and more important for local businesses to market to a local audience, so we decided to share this series of articles on ways we’ve seen social media help with local marketing. Before we get started, it’s important to note that this series of articles is not all-encompassing. There …

Local Marketing Campaigns

In Local Marketing by JimBarker22

What You Must Know Before Marketing to Local Homeowners Some local business owners launch ineffective local marketing campaigns because they do not know the questions to ask or haven’t yet hire a local marketing company to help them. In other words, an advertising agency has led them down the road of spending money on something that may not be the …

Establishing a Local Marketing Budget

In Local Marketing by JimBarker22

Marketing Budgets for Local Business Owners Establishing a marketing budget for a local business can be challenging. Many small business owners who have not yet hired a local marketing firm struggle with establishing a marketing plan and budget every year. In many cases, a small business owner starts a business expecting to grow, yet often times struggles with defining and …

Optimizing YouTube Videos

In Local Marketing by JimBarker22

Local Marketing with Optimized YouTube Videos One effective way to reach local consumers is by creating and optimizing YouTube videos.  With YouTube being owned by Google and being a top 3 search engine, YouTube videos have become more and more effective for local companies marketing to local consumers.  So how do you create an optimized YouTube video?