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In Inbound Marketing by Tiffany Hernandez

Small and medium sized business owners need to focus their marketing budget on methods that work. Unlike giant corporations, smaller businesses can’t spend precious dollars on marketing R&D. Before you spend marketing dollars on an email campaign, you want to make sure it will actually work. Here are some ways to ensure an effective email campaign. Use Existing Research to …

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Want to Grow your Business in 2017? Get SMART About your Marketing Goals

In Inbound Marketing by Marc

If you want your business to grow in 2017, you’ll need clearly defined marketing goals. “Good” goals won’t cut it. It’s time to follow goal-setting principles that are SMART: Specific, Measurable, Attainable, Realistic, Timely. When you follow the SMART methodology, you’re much more likely to see your business grow and have your team stay in sync. Here’s how you can start setting your smart marketing goals. What …

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5 Reasons Why You’re Failing to Hit your Marketing Goals

In Inbound Marketing by Marc

You’ve worked tirelessly to create marketing goals that will bring your business success to the next level, but they just aren’t working. If your current marketing goals aren’t taking you down the paths of profitability you imagined, it’s time to find out what’s wrong. Here are five reasons why you might be failing to hit marketing goals: 1. You’re Making Mistakes While Setting …

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Are You Hitting Your Marketing Goals?

In Inbound Marketing by Marc

If your online marketing content is not reaching and engaging your target audience, it’s of little use. Poor audience engagement may mean you’re not hitting your marketing goals. If you’re not hitting your marketing goals, maybe your marketing efforts aren’t being used as effectively as they could be. Search engines, social media, and tracking applications like Google Analytics put priceless information …

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Show Your Best #Selfie

In Inbound Marketing by Stephen Selzler

When thinking about content, text is often the first thing to come to mind. If your marketing plan is focused solely on text, you’re missing out on a huge opportunity to use photography to represent your company. Learn more about using photography for marketing your business, below. Creating a Professional Profile Consumers are much more likely to give their business to a company …

Focus on Inbound Marketing

In Inbound Marketing by Marc

Attracting an online following is commonly done with inbound marketing, which involves developing niche web content that surfers are searching for. This method of attracting a target audience is both an art and a science. The art side of it involves expressing yourself in a creative way, while the science side deals with generating leads through SEO. Here are some details on …

Tick-Tock: Business Marketing Creativity is Best Used in Rapid Deployment

In Inbound Marketing by Stephen Selzler

One of the things which all business owners obsess over is the small stuff. “Without getting every last detail right, I wouldn’t be where I am today.” That’s probably true. But maybe you’d be further along than you already are. The truth in this modern day immediate revisionist society we live in is that the record can always be scrubbed …

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Handling Local Inbound Leads

In Advertising, Inbound Marketing, Lead Management by JimBarker22

How Local Inbound Leads Handled Properly Create Revenue The Importance of Your First Impression with Local Inbound Leads Far too often local business leaders spend their local advertising and marketing budgets only to get a 20% to 40% win ratio for inbound leads (usually calls and web leads).  In other words, five calls generates one to two new clients or one …