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How Good Design Positively Impacts Your Business

In Creative by Stephen Selzler

Design can impact your business in many ways—from office and retail space, to product design, to marketing. When it comes to your website, the importance of good design should never be underestimated.

Internet content is more visual than ever. Top sites such as YouTube, Instagram, and Pinterest consist entirely of visual content. So color, layout, and other design elements really matter.

Design and Consistent Branding

The importance of good design is obvious in branding. Consistent branding is the best way to represent your company and ensure that your message is received the right way. Consistency in graphics and color across websites, logos, social media, and product packaging creates an experience your customers will remember. Your business and your message will stay with them if they see it the same way every time.

RELATED: The 10 Step Website Redesign Checklist

The Importance of Good Design in Sales

You want visitors to your website to have a positive first impression. Using good design not only creates a pleasing visual experience; used effectively, it can also help increase your profits. Most businesses use websites to convert traffic into paying customers. Good design should make site navigation easy, so customers can find the information they need. Customers should engage with your site in a way that encourages them to buy. Effective landing pages, tripwires, additional product suggestions, and beautiful photographs can be part of good website design. All these factors help convert visitors into paying customers.

Good Design Helps Your Image

Good design can help create a successful brand. Professionalism goes a long way with customers, helping to build trust, which is especially important for small- to medium-sized businesses. Good website design gives your company the professional look you need to get and keep customers.

When customers visit a website or a social-media page, they want information about your company, products, or services. They might be interested in making a purchase or need help resolving a problem. Good design will make all these options easy to access, making for a happy customer. And a happy customer is always good for your image.

Good design also impacts your image through reputation. If customers aren’t getting what they need from your website, your company will not achieve maximum search engine optimization—in other words, it will not be among the first names that pops up during a search. If your business turns up lower on search engines, customers may not visit your site at all.

The Hidden Benefits of Good Design

Good design gives business owners and managers peace of mind. A well-designed and maintained website means less stress for you. Customers get what they need, which cuts down on customer-service headaches. With a good website, your business may make more money, which means you don’t have to worry as much and can concentrate on what really matters to you and on the things that make you love your job.

There are lots of elements that go into good design, and it takes people working together to make that work for your company.

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