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The Power of Customer Relationship Management

In Business, CRM by Marc

Smart business owners and managers know that the two pillars for a successful business are finding and retaining customers and expanding their business. The two go hand in hand. No matter what size your business is, you can’t afford to ignore the importance of having a customer relationship management (CRM) strategy. Have you ever lost important customer contact information? Have …

Zoho CRM Helping with Business Performance

In CRM by JimBarker22

Yesterday, we spent the day at Zoholics in Dallas learning more about how the Zoho Suite of software and specifically Zoho CRM helps with business performance.  The time was such a great investment, we felt compelled to share some of what we learned and how we see Zoho CRM helping small businesses grow with Zoho’s Suite of software.

Cloud CRM Systems for Small Business

In CRM, Small Business by JimBarker22Leave a Comment

Why Small Businesses are now using Cloud CRM Systems Small business marketing budgets have not historically been able to justify follow up systems with automated processes helping small business owners communicate with customers.  In the last few years, this restriction has changed with Software as a Service (SaaS) also known as cloud-based services.  Today, cloud CRM systems for small business …

Best Small Business CRM

In CRM by JimBarker22

Customer Relationship Management for Small Business Far too often small businesses get started without much more than notepads, spreadsheets and maybe Quickbooks.  While these basic tools can help for the first year or two, creating an awesome client experience that is repeatable requires a Customer Relationship Management (CRM) system.  Find the best small business CRM system can be a challenge …

Local Marketing with CRM for Small Business

In CRM, Local Marketing by JimBarker22

What makes Local Marketing challenging? When business owners tend to think of “local marketing”, they often think of inbound marketing from advertising which are outbound efforts – spending money to get people to call in.  What is often overlooked is the opportunity to use outbound marketing as an effective means of reaching and growing an audience already familiar with your brand …

Why Ineffective Lead Management Hurts Profitability

In Advertising, CRM, Lead Management, Local Business by JimBarker22Leave a Comment

Why Ineffective Lead Management Hurts Profitability The Importance of Lead Management with Marketing Campaigns How Lead Generation Programs Without Effective and Efficient Lead Management Can Hurt More Than Help As consumer buying behaviors and expectations continue to evolve, many local business leaders struggle with lead management systems helping them make sure that every new lead takes a potential client through …