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The 10 Step Website Redesign Checklist

In Creative by xxiibrands

Trying to launch a new website without completing a redesign checklist is a recipe for frustration, and possibly failure. Without a thorough understanding of what does and doesn’t work on your current site, you run the risk of launching a new site that glosses over major problems or creates new ones. This simple ten-step website redesign checklist can help you avoid major …

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How Long Should Your Branding Process Take?

In Creative by Marc

What is a brand? And how long does the branding process take? Your brand isn’t just your name and logo, it’s you. This is something not everyone understands, but it’s very important: Your brand is how people feel about you. It’s how you conduct yourself. It’s the customer experience you provide. Your brand isn’t just about your customers, though, it’s …

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9 Things People Hate About Your Website

In Creative by Marc

A website is a vital component of modern commerce. Even with this knowledge, many companies fail to improve their websites in a way that will attract and bring back paying customers. Based on recent surveys, here are nine things people hate about websites. These flaws will drive potential customers away before your business even has the chance to make a …

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10 Tips for Better Web Conversion

In Creative by xxiibrands

Sales success drives your company, and getting results is important. But is your website up to the task? The easiest way to get the sales you need is to have better web conversion. If your visitors just aren’t becoming paying customers, there are several actions that can help. Design and Usability Your website has to look good and run efficiently …

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They Say a Picture is Worth a Thousand Words

In Creative by xxiibrands

  In an era where everyone is an amateur photographer armed with a cheap point-and-shoot camera, a smartphone, a tablet, or a laptop webcam, the importance of good photography isn’t usually at the top of the list of things to consider when posting on social media, updating the website, or sharing other marketing materials. That’s not to say that you …

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The Importance of Designing for your Target Audience

In Creative by xxiibrands

You wouldn’t offer to step into an unfamiliar, pitch-black room without a flashlight, would you? If you did, you’d probably spend the entire time grappling around for a light switch to shed some light on exactly where you are. Don’t let a similar situation happen when you begin designing efforts for a product or service before knowing who you’re marketing to. If you aren’t …

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Don’t Let Your Brand Get Kidnapped

In Creative by xxiibrands

What is brand consistency, and what makes up a brand or brand experience? Lincoln Motors knows. They’ve proven over the years that they know a thing or two about brand consistency and brand experience. After Matthew McConaughey appeared in the “The Lincoln Lawyer” in 2011 where his character works out of his Lincoln, he started appearing as a spokesman for Lincoln Motors. McConaughey also insists he’s admired Lincoln for some time. According to The …

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When To Rebrand Your Company

In Creative by Marc

Rebranding a company is a large undertaking, and can be a huge success when executed strategically. When you create an effective brand strategy, it forces you to evolve and innovate, giving you a major edge over increasing competition in your market. But what exactly does it mean to “brand” your business? Your brand represents your promise to your customer. This can …

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What Makes a Good Landing Page Design?

In Creative by xxiibrands

Since a landing page is the first thing a visitor to your site will see, you want to make sure that it sends the right message. The landing page is not by definition the home page, but the page an ad will lead visitors to. It’s intended to raise their interest and encourage them to click through to other pages. …