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Three Tips for Creating Delight in Your Business

In Branding by Tiffany Hernandez

What is delight, and why is it important (especially in your business)? Creating delight starts by taking little steps to create small moments of positivity. They don’t have to be huge or over-the-top, but a little delight goes a long way; and those little moments of delight pile up quickly to create an energetic, attractive, and positive brand experience for your …

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How Long Should Your Branding Process Take?

In Branding by Marc

What is a brand? And how long does the branding process take? Your brand isn’t just your name and logo, it’s you. This is something not everyone understands, but it’s very important: Your brand is how people feel about you. It’s how you conduct yourself. It’s the customer experience you provide. Your brand isn’t just about your customers, though, it’s …

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They Say a Picture is Worth a Thousand Words

In Branding by Stephen Selzler

  In an era where everyone is an amateur photographer armed with a cheap point-and-shoot camera, a smartphone, a tablet, or a laptop webcam, the importance of good photography isn’t usually at the top of the list of things to consider when posting on social media, updating the website, or sharing other marketing materials. That’s not to say that you …

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Creativity with a Purpose: How To Have a Creative Strategy

In Branding by Marc

Creative, innovative, strategist—all of these are sought after traits in the marketing world. However, none of those words mean anything if there’s no focus to them. Your marketing should tell a story, a purposeful one that has an end-game. The most beautiful graphics or interesting video can’t help you if it doesn’t contain elements to support business growth. That’s where …

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Don’t Let Your Brand Get Kidnapped

In Branding by Stephen Selzler

What is brand consistency, and what makes up a brand or brand experience? Lincoln Motors knows. They’ve proven over the years that they know a thing or two about brand consistency and brand experience. After Matthew McConaughey appeared in the “The Lincoln Lawyer” in 2011 where his character works out of his Lincoln, he started appearing as a spokesman for Lincoln Motors. McConaughey also insists he’s admired Lincoln for some time. According to The …

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When To Rebrand Your Company

In Branding by Marc

Rebranding a company is a large undertaking, and can be a huge success when executed strategically. When you create an effective brand strategy, it forces you to evolve and innovate, giving you a major edge over increasing competition in your market. But what exactly does it mean to “brand” your business? Your brand represents your promise to your customer. This can …