How Google Plus Helps with Local Search

In Search Engine Optimization (SEO) by JimBarker22

The Impact of Google Plus on Local Search Google Plus and Facebook:  What’s the Difference and What Does It All Mean? For years now, local marketers have worked to better understand Google search in order to get found by more consumers using Google search.  While Yahoo, Bing and others have captured local search traffic, Google has dominated the space for …

6 Ways to Improve Your Google Rank

In Search Engine Optimization (SEO) by JimBarker22

How to Get to the First Page of Google Search Results and Stay There Tips for Local Businesses Wanting to Improve Your Google Rank Helping local business owners market and sell their products and services is rewarding, yet can be challenging.  One of the most common requests we receive is ‘can you get us on the first page of Google‘ …

Local Marketing with Direct Mail

In Marketing by JimBarker22

Local Marketing with Direct Mail How Direct Mail Can Be Effective for Local Marketing Integrating Direct Mail into Your Local Marketing Campaigns When it comes to direct mail marketing to local homeowners, there are a variety of approaches. The two most often used are mass distribution direct mail marketing like ValPak and Money Mailer and strategically targeted direct mail campaigns sent to a more defined audience …

Local Marketing Services

In Marketing by JimBarker22

Types of Local Marketing Services The Evolution of Effective Local Marketing Services How the Internet, Social Media and Mobile Marketing Have Changed Local Marketing While local marketing has evolved over the last 40 or 50 years, it is changing faster than ever with the Internet, social media and mobile marketing becoming critical to the success of any marketing campaign.  Since …

Why Ineffective Lead Management Hurts Profitability

In Marketing, Sales by JimBarker22

Why Ineffective Lead Management Hurts Profitability The Importance of Lead Management with Marketing Campaigns How Lead Generation Programs Without Effective and Efficient Lead Management Can Hurt More Than Help As consumer buying behaviors and expectations continue to evolve, many local business leaders struggle with lead management systems helping them make sure that every new lead takes a potential client through …

How Social CRM with Mobile Access Helps Grow Loyal Clients

In Sales by JimBarker22Leave a Comment

How Social CRM with Mobile Access Helps Grow Loyal Clients Consumers Expecting Effective Communication from Local Service Providers Now Get It Using Social CRM with Mobile Access Helps Local Service Providers Better Communicate to Gain Loyal Clients As Social CRM has been used throughout large corporations for the last 4-5 years, most local businesses have yet to be able to …

How Local Marketing Has Changed with the Internet

In Social Media by JimBarker22

How Local Marketing Has Changed with the Internet Local Business Leaders Reach Local Consumers Faster Than Ever Social Media, Internet and New Age Local Marketing Allows Small Business Leaders to Excel Before the year 2000, local marketing for local business was much about getting the word out through many different sources of advertising – yellow pages, direct mail, billboards, radio, …

Younger Consumers Using Mobile Devices for Local Search

In Marketing by JimBarker22

Local search on mobile devices continues rapid growth along with local marketing and social media marketing for local business.  Its no wonder with some of the recent mobile application developments and mobile websites being a commonplace today not to mention almost everyone 15 years of age or older using a mobile device. Local marketing continues its growth with social media …

4 Things Advertising Agencies Tell You That’s Wrong

In Marketing by JimBarker22Leave a Comment

The Reasons Advertising Agencies Tell You Repetition is Important Why Most Local Business Owners Spend Too Much on Advertising and What Caused It Since the invention of the advertising industry, advertising agencies have worked hard to program thoughts into the minds of small business owners in an attempt to convince them that they should be spending more on advertising.  The …

Tracking Advertising Expenses

In Marketing by JimBarker22

Measuring the Results of Advertising Expenses Tracking advertising expenses for local business growth can be a major challenge.  Many local business owners invest anywhere from 5-15% of their revenue in advertising hoping and praying that it produces their desired business results only to look at their financials at the end of the year and measure by whether or not they …