Imagine walking down the street and seeing sloppily drawn images on a pristine white wall. A black apple. A pair of yellow arches. A Tiffany blue box. While these may be the farthest things from poster ads, you can’t help thinking about the brands associated with these objects. You are instantly reminded of their products. You might even be in …
Using Visual Aids to Up your Marketing Game
In our digital age, the saying “a picture is worth a thousand words” is truer than ever before. Research has shown that adding colored images to an article increases people’s desire to read it by 80 percent. If you really want to up your online game, incorporating visual aids for marketing can drastically improve your success. Why Visual Aids Matter So …
How Good Design Positively Impacts Your Business
Design can impact your business in many ways—from office and retail space, to product design, to marketing. When it comes to your website, the importance of good design should never be underestimated. Internet content is more visual than ever. Top sites such as YouTube, Instagram, and Pinterest consist entirely of visual content. So color, layout, and other design elements really …
The Guide to Building a Strong Brand Identity
Every business owner dreams of having a brand as well known in its field as, say, Kleenex or Xerox; a brand that becomes so widely used that its name is incorporated into colloquial expression. While you may not achieve the same amount of integration as these examples, your brand is still what sets you apart from your competitors. If you …
5 Tips for Shooting a Great iPhone Video
View PostYou’re Too Young to Look this Bad
Many business owners overlook the importance of web design, which is a serious mistake. Your online presence is critical to attracting potential customers, as your website is often their first point of contact with your business. Here are a few reasons why web design is important and how to make your website the best it can be. Show that You Know Your Stuff …
Is Web Design Dead?
Do you think web design is dead? Check out our take in our latest xTalk. Marc: Hey everybody this is Marc with XXIIBrands. We are back with xTalks. So today’s topic is: Is Web Design Dead? That seems to be the latest buzz on the article site. We think that it’s probably a topic worth discussing quickly. Stephen: The premise …
Website Maintenance + Goals
“Website maintenance” certainly doesn’t sound innovative, savvy, or sexy. You’re probably more interested in adding new content to your site rather than worrying about the mundane details involved in keeping it running properly. However, you have to maintain your website constantly so that it stays relevant, fresh, and running at peak performance. If you don’t, your current—and potential—clients will see the lack …
Web Design Mistakes that Drive Customers Away
In a world where a company’s website is so important for getting and maintaining customers, professional web design is a must. In fact, your web design mistakes may actually be driving people away. If your website is guilty of one or more of the following, it’s time to make a change. Lack of Mobile Responsiveness With tablets and cell phones …
Show Your Best #Selfie
When thinking about content, text is often the first thing to come to mind. If your marketing plan is focused solely on text, you’re missing out on a huge opportunity to use photography to represent your company. Learn more about using photography for marketing your business, below. Creating a Professional Profile Consumers are much more likely to give their business to a company …