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Establish Your Brand Identity with the Right Fonts

In Creative by Marc

Brands constantly communicate with their audience through various types of content. Effective communication is vital, especially when you are trying to build strong, lasting customer relationships. But did you know that communication is not just about textual and aural messages? Ninety-three percent of human communication is nonverbal, and this is certainly true for brands, especially when it comes to creating …

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Using Visual Aids to Up your Marketing Game

In Creative by Tiffany Hernandez

In our digital age, the saying “a picture is worth a thousand words” is truer than ever before. Research has shown that adding colored images to an article increases people’s desire to read it by 80 percent. If you really want to up your online game, incorporating visual aids for marketing can drastically improve your success. Why Visual Aids Matter So …

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How Good Design Positively Impacts Your Business

In Creative by Stephen Selzler

Design can impact your business in many ways—from office and retail space, to product design, to marketing. When it comes to your website, the importance of good design should never be underestimated. Internet content is more visual than ever. Top sites such as YouTube, Instagram, and Pinterest consist entirely of visual content. So color, layout, and other design elements really …

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The Guide to Building a Strong Brand Identity

In Creative by Marc

Every business owner dreams of having a brand as well known in its field as, say, Kleenex or Xerox; a brand that becomes so widely used that its name is incorporated into colloquial expression. While you may not achieve the same amount of integration as these examples, your brand is still what sets you apart from your competitors. If you …

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You’re Too Young to Look this Bad

In Creative by Stephen Selzler

Many business owners overlook the importance of web design, which is a serious mistake. Your online presence is critical to attracting potential customers, as your website is often their first point of contact with your business. Here are a few reasons why web design is important and how to make your website the best it can be. Show that You Know Your Stuff …

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Is Web Design Dead?

In Creative by Stephen Selzler

Do you think web design is dead? Check out our take in our latest xTalk. Marc: Hey everybody this is Marc with XXIIBrands. We are back with xTalks. So today’s topic is: Is Web Design Dead? That seems to be the latest buzz on the article site. We think that it’s probably a topic worth discussing quickly. Stephen: The premise …

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Website Maintenance + Goals

In Creative by Stephen Selzler

“Website maintenance” certainly doesn’t sound innovative, savvy, or sexy. You’re probably more interested in adding new content to your site rather than worrying about the mundane details involved in keeping it running properly. However, you have to maintain your website constantly so that it stays relevant, fresh, and running at peak performance. If you don’t, your current—and potential—clients will see the lack …

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Web Design Mistakes that Drive Customers Away

In Creative by Marc

In a world where a company’s website is so important for getting and maintaining customers, professional web design is a must. In fact, your web design mistakes may actually be driving people away. If your website is guilty of one or more of the following, it’s time to make a change. Lack of Mobile Responsiveness With tablets and cell phones …