Content Marketing and SEO

In Search Engine Optimization (SEO)by JimBarker22

Content marketing involves creating good content through blogs, videos, infographics, case studies, how to guides, photography and/or other formats your audience will love, and then sharing it through social media and other methods on the Internet.  In this article, we will share some of the basics of content marketing and explain how we see it helping with Search Engine Optimization …

What the New Google Hummingbird Algorithm Means for Local SEO

In Search Engine Optimization (SEO)by JimBarker22

Google rolled out a major change in their search algorithm last month and it is estimated to impact 90% of local search.   This change called Google’s Hummingbird is significant because it’s really not just a change, its a new algorithm and was released throughout September with any formal announcement until September 26th.  So what will this new Google Hummingbird …

Getting Found Means More Than Optimizing a Website

In Search Engine Optimization (SEO)by JimBarker22

Website Optimization Is Only Part of the Marketing Equation As a local marketing firm helping business owners get their businesses found by their ideal prospective clients, we often have small business owners come to us asking us to optimize their website or even build an optimized website thinking that this is the only answer to getting found on the Internet. …

Optimizing YouTube Videos

In Search Engine Optimization (SEO)by JimBarker22

Local Marketing with Optimized YouTube Videos One effective way to reach local consumers is by creating and optimizing YouTube videos.  With YouTube being owned by Google and being a top 3 search engine, YouTube videos have become more and more effective for local companies marketing to local consumers.  So how do you create an optimized YouTube video?

Internet Directories for Local Marketing

In Search Engine Optimization (SEO)by JimBarker22

Why Optimizing Internet Directories for Local Marketing is important? Many local business owners often ask why optimizing Internet directories for local marketing is important in helping them Get Found.  While this can be a time-consuming task, there are several reasons optimizing directories for local marketing is important.  Look at what is happening with Google Local, Yahoo Local and Bing Local …

How Google Plus Helps with Local Search

In Search Engine Optimization (SEO)by JimBarker22

The Impact of Google Plus on Local Search Google Plus and Facebook:  What’s the Difference and What Does It All Mean? For years now, local marketers have worked to better understand Google search in order to get found by more consumers using Google search.  While Yahoo, Bing and others have captured local search traffic, Google has dominated the space for …

6 Ways to Improve Your Google Rank

In Search Engine Optimization (SEO)by JimBarker22

How to Get to the First Page of Google Search Results and Stay There Tips for Local Businesses Wanting to Improve Your Google Rank Helping local business owners market and sell their products and services is rewarding, yet can be challenging.  One of the most common requests we receive is ‘can you get us on the first page of Google‘ …

6 Steps to Business Optimization for Local Marketing

In Search Engine Optimization (SEO)by MarcLeave a Comment

Business Optimization versus Traditional Search Engine Optimization The Difference in Business Optimization and Merely SEO for Website Optimization Search Engine Optimization better known by most as SEO has been a hot topic for the last few years as business leaders struggle with business optimization and how to get found by consumers seeking their products and services online.  Over the last couple …