Effective business owners and managers know that productivity can be improved constantly. Finding ways to increase productivity at work isn’t rocket science, but it requires paying attention to how time is …
Major Marketing Mishaps
There’s no doubt that marketing is an important factor in making sales and growing a business. For small businesses without a big budget for a marketing department, it’s easy to …
It’s About the Process Princess
Many successful businesses utilize processes to excel in their field. By providing staff with well-defined steps, guidelines and expectations, business leaders are better able to push their team to new …
Fostering a Creative Culture in 2017
With today’s saturated markets and quickly changing trends, being able to foster a creative culture in your company is more important than ever. But not all companies have that atmosphere, …
Questions Every Leader Needs To Ask
A sense of self-awareness is one of the greatest traits that a leader can possess. By being able to recognize and address personal areas for improvement, a leader can improve …
How To Set Marketing Goals for 2017
The marketing goals you set now will be the 2017 road map for your business. Are you wondering exactly how to set marketing goals? The process isn’t rocket science, but you …
Want to Grow your Business in 2017? Get SMART About your Marketing Goals
If you want your business to grow in 2017, you’ll need clearly defined marketing goals. “Good” goals won’t cut it. It’s time to follow goal-setting principles that are SMART: Specific, Measurable, Attainable, Realistic, Timely. When you follow …
Employee Gifts That Are Not a Fruitcake
Is the dreaded question you ask yourself each holiday, “What do I buy for my employees?” Here’s a tip: don’t give them a fruitcake. Nobody deserves that. This year, give …
How to Not Get Fired at your Office Holiday Party
For some, the office holiday party sparks fear of unbearable social awkwardness. For others, there’s a real threat of getting too drunk and dancing on a table or flirting with …