When thinking about content, text is often the first thing to come to mind. If your marketing plan is focused solely on text, you’re missing out on a huge opportunity to use photography to represent your company. Learn more about using photography for marketing your business, below.

Creating a Professional Profile

Consumers are much more likely to give their business to a company that looks professional and trustworthy. How can you ensure that your business has that polished look? By using professional photography for marketing. The photos you receive can be used to make your website, social media pages, and marketing materials stand out.

Consider what image comes to mind when customers think of your brand. If your website is made up of run-of-the-mill stock photos, staged shots of your staff or low quality pictures of your products, you aren’t giving a great impression of the level of service you can offer. Filling your site with text and excluding images altogether will make your business even less memorable. Using photography for marketing gives the professional appearance that your customers are looking for.

Showcasing Products and Services

Photos are the first look potential customers will have of your products. Obviously, you want to make that first impression count. Professional photography will give viewers the best possible look at the features that make your products great.

You can use photography for marketing services your business offers as well. An experienced photographer will be able to show how your services work in the real world and how you can make your customers’ lives better, easier or more enjoyable.

Building Your Brand

When you have those photos of your products and services in action, they become a part of your arsenal of marketing tools. Then it’s up to you to make the most of them. Here are some of the ways you can use your professional images to promote your business:

• Showcase your products and services on your website
• Design business cards that go beyond the standard options
• Update your social media profile picture and header images
• Create social media posts that followers will engage with. Instagram is a great tool to do this!

Offering Shareable Content

While good photos will get the attention of those scrolling through social media, the best photos will get shared with others. When you use great photography for marketing images, your customers are more likely to take notice and share the images with their friends, family and followers on social media.

Sharing content translates to more exposure, more customers and more sales. The best posts can go viral, meaning your photos could be shared with millions of people. If that happens, the number of people being introduced to your brand will increase exponentially.

How are you using professional photography to grow your business?