Managing Small Business Stress

In Local Business, Small Business by Marc

Stress is the one constant that every small business owner faces day in and day out. If you find that you are frequently stretched thin or overwhelmed, perhaps it is time you learn how to keep your stress at arm’s length. Here are some tips for how to manage stress, and not let it manage you. Thinking negatively will increase your chance of failure. Think Positive …

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Client Experiences That Create Raving Fans

In Local Business by JimBarker22

Creating Raving Fans through the Ultimate Client Experience Little Things Make for Big Differentiators in Growing Your Local Business While working with many of our clients who are home contractors in creating their 2013 marketing plans, we learned several trends that are continuing to develop and evolve just as we had expected.  Most of the trends revolve around creating loyal clients through …

Local Marketing to Homeowners

In Local Business, Local Marketing by JimBarker22

Local Marketing to Homeowners How Local Marketing Continues to Change and Evolve What to Consider if Your Local Marketing Goals are to Reach and Engage Local Homeowners Many home contractors and local business leaders come to Social180 throughout the year needing help with local marketing to homeowners.  Why?  Because consumers, and specifically homeowners, are being marketed to in many new …

Six Questions to Answer Before Every Local Marketing Campaign

In Local Business, Local Marketing by JimBarker22

Creating an Effective Local Marketing Campaign Must Answer Questions for Your Local Marketing Campaign Local Marketing Campaign Planning by Social180 in Southlake TX For many local business owners, creating a local marketing campaign can be overwhelming at times – especially when you have limited marketing resources to help.  Many business owners work with local marketing firms at the beginning of …

Creating a 2013 Marketing Plan for Your Local Business

In Local Business, Local Marketing by JimBarker22

Creating a Marketing Plan for Your Local Business 5 Tips in Preparing Your Local Marketing Plan for 2013 As 2013 quickly approaches, many local business leaders are beginning to prepare a marketing plan for the year.  While this can be fun and exciting, it can also be very challenging and thought provoking. So we decided to share 5 tips to …

4 Ways Social Media Helps Your Local Business During the Holidays

In Local Business, Social Media by JimBarker22Leave a Comment

Making It Easy for Your Family and Friends to Help Promote Your Business During the Holidays with Social Media How Social Media Can Help Your Local Business with ‘Word of Mouth’ Referrals During the Holidays Many local business owners often ask how social media can help them with their business.  With the holidays around the corner, this presents a great …

Why Ineffective Lead Management Hurts Profitability

In Advertising, CRM, Lead Management, Local Business by JimBarker22Leave a Comment

Why Ineffective Lead Management Hurts Profitability The Importance of Lead Management with Marketing Campaigns How Lead Generation Programs Without Effective and Efficient Lead Management Can Hurt More Than Help As consumer buying behaviors and expectations continue to evolve, many local business leaders struggle with lead management systems helping them make sure that every new lead takes a potential client through …

How Social CRM with Mobile Access Helps Grow Loyal Clients

In Local Business, Local Marketing by JimBarker22Leave a Comment

How Social CRM with Mobile Access Helps Grow Loyal Clients Consumers Expecting Effective Communication from Local Service Providers Now Get It Using Social CRM with Mobile Access Helps Local Service Providers Better Communicate to Gain Loyal Clients As Social CRM has been used throughout large corporations for the last 4-5 years, most local businesses have yet to be able to …

How Local Marketing Has Changed with the Internet

In Local Business, Local Marketing by JimBarker22

How Local Marketing Has Changed with the Internet Local Business Leaders Reach Local Consumers Faster Than Ever Social Media, Internet and New Age Local Marketing Allows Small Business Leaders to Excel Before the year 2000, local marketing for local business was much about getting the word out through many different sources of advertising – yellow pages, direct mail, billboards, radio, …