It’s About the Process Princess

In Strategy by Marc

Many successful businesses utilize processes to excel in their field. By providing staff with well-defined steps, guidelines and expectations, business leaders are better able to push their team to new heights. Here are the top five reasons to have a process in place for your business:

1. Fuels Competition

One of the most important reasons to have a process in place is that having well-defined guidelines:

  • Allow businesses to better assess their strengths
  • Consistently deliver high-quality products or services
  • Increase customer loyalty and satisfaction

It also provides a great opportunity for companies to identify possible areas to improve upon. This results in a heightened ability to react to changes in a competitive business landscape.

2. Enables Growth

Delivering services and products becomes easier when there is a process in place. Consistency is easier to reach when there is a map that leads employees to the end goal. This enables a business to focus on growing their services. As less time is spent on determining how to complete basic day-to-day tasks, more energy can be allotted to considering future steps and moving towards new possibilities.

3. Increases Adaptability

Markets change quickly and frequently. In today’s world, it is essential to develop skills that make a business more adaptable. Codifying procedures can help a company identify problems and potentials. Having a process in place makes it easier to locate where something works well and where it might be lagging behind. This increased awareness of functionality can make it easier to adapt to change.

4. Drives Profitability

A company that runs efficiently is more likely to be profitable. One of the key reasons to have a process is that it allows for streamlined operations. This heightened efficiency can lead to increased quality and fewer mistakes, which can be costly, especially to smaller businesses, in production and service.

5. Fosters Culture

A process can help define a certain style for doing business that helps foster an identity for a company. This identity can grow and develop as the process is adopted by the workers. Creating a corporate attitude and community encourages employees to give 100% to their efforts and their team. Acknowledging aspects of your company’s culture can also help you identify hiring needs and desired attributes of those brought on-board. Learn more about ways to foster a creative culture.

All businesses have different needs and reasons to have a process in place. Before creating processes to implement, it is important to consider where your business is currently and where you hope to take it in the future. It is equally important to make it clear to employees why new processes are being implemented. Team members are more likely to embrace new policies if they see the benefit of doing so.

It's A Process

Strategy and process go hand in hand, but how can you be sure that you're purposeful with your creative strategy?