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Using Visual Aids to Up your Marketing Game

In Content Marketing by Tiffany Hernandez

In our digital age, the saying “a picture is worth a thousand words” is truer than ever before. Research has shown that adding colored images to an article increases people’s desire to read it by 80 percent. If you really want to up your online game, incorporating visual aids for marketing can drastically improve your success. Why Visual Aids Matter So …

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4 Easy Ways to Diversify your Content

In Content Marketing by Tiffany Hernandez

Content marketing is an important staple in the digital marketing arsenal, but even the most trusted strategies can become stale over time. As the popularity of content marketing grows, consumers are flooded with guides, top ten lists, news articles, and blog posts, to a point where all but the most click-worthy posts are ignored. In a world crowded with content, …

Ways To Engage your Followers on Social Media

In Content Marketing by Tiffany Hernandez

Any modern business owner knows that there is an extensive sea of potential clients on social media. With all those consumers, it’s little wonder why so many businesses have turned to sites like Facebook, Twitter and LinkedIn to expand their brand image as part of their content marketing strategy. Of course, a profile on these sites alone is not enough. To really …

Writing for your Target Audience

In Content Marketing by Tiffany Hernandez

Content marketing drives today’s digital branding strategies, but if you aren’t writing for your target audience, your marketing efforts accomplish very little. Discovering your target audience takes work. Gathering information, analyzing trends, and asking your most loyal customers what they’d like to see from you in the future will increase your return on investment for your content marketing efforts. There are …

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Content Marketing: Planning your Content Strategy

In Content Marketing by Tiffany Hernandez

Understanding the way Google and other search engines rank sites can be difficult, but written content is always an important factor. Content now controls the way your business is shown to and seen by potential customers. There are several factors to consider when implementing an effective content marketing strategy. Considering these factors can mean the difference between success and failure. 

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The World of Content Marketing

In Content Marketing by Tiffany Hernandez

Content marketing involves the creation and distribution of useful and relevant content with the intention of attracting a targeted audience. The fact that the content has to be useful is what makes this kind of marketing different from typical advertising. If your content is useful, people will actively seek it out rather than look for ways to avoid it. The …

5 Questions To Ask Before Hiring a Content Marketing Company

In Content Marketing by JimBarker22

In today’s business world, there are myriad solutions and tools available to aid in the marketing of your company, one tool being content marketing. You may feel like you are fighting a war when slogging it out on the battlefield of content marketing, but asking questions before leaping into critical business decisions is crucial to your company’s future. You are …