Choosing a Social Media Site for Your Business

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Tips for Selecting the Best Social Media Site for Your Business

How to Know Which Social Media Site Will Best Serve Your Customers

Social media has grown in popularity over the last few years and continues to change the way people communicate.  While social media marketing can be a valuable way for local businesses to grow and build loyal client following, selecting the best social media site for your business can be overwhelming.  Many local business owners often ask which social media site they should be on – Facebook, Google+, Twitter, LinkedIn, Pinterest, etc.  So here are some tips on choosing the best social media site for your business.

First, one of the primary reasons people have flocked to social media sites is because it is interactive and engaging, so remember that your communications and social media marketing efforts need to be interactive and engaging – see Inbound Marketing versus Interruption Marketing blog from last month.  So choose a platform where you can be interactive – one you are interested in.  If you prefer brief messaging like text messaging, Twitter is a good platform for you.  If you prefer more lengthy communication, Facebook might be your better site.  We will share a method of communicating with all of them below so that you are not leaving your audience who might be on other social media sites out.

Second, think about where your customers are and consider the best social media site that serves your audience.  If your audience is primarily middle aged female, Facebook or Pinterest might be the best site.  If you audience is business leaders, LinkedIn might be a better social media site for you and your marketing efforts.

Third, consider the communication you will be sharing. If your business is a landscape design firm serving a local market and you will be sharing landscape designs, Facebook or Pinterest might be the best social media site.  If your business is involved in many trade shows or seminars where you often video some of the event, YouTube or Vimeo might be the best.  The key here (with the videos) is to make sure to integrate your YouTube channel with Twitter, Facebook and LinkedIn.

Lastly, make sure you do not leave any of your audience out.  Tools like HootSuite, TweetDeck and other social media integration tools allow for integrating multiple social media platforms so that your messaging can be syndicated through all sites.  It never hurts to have Google+, Facebook, Twitter, YouTube, LinkedIn, Pinterest and other core social media sites for your business.  Make sure to setup each for your business and connect them so that your messaging doesn’t miss your audience.  After all, each of these has over 100 million people on them which means your customers could be on one or several of them.

While this blog may not be the end all, be all of choosing social media sites for your business, these are simple and easy thoughts to consider.  For more information, Social180 can help you with your social media strategy and putting a system in place to help you better communicate with your clients and future clients.  Call Social180 at 469-420-0180 or connect with us through our Google+, YouTube, Facebook, Twitter, LinkedIn or Pinterest social media sites.

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